Brands are a fundamental part of the European Union’s economy and play a key role in the everyday choices of each of us as consumers. We, the members of the Brands Matter Working Group, aim to advocate to European policy makers the importance of brands in a free and economically sustainable society.
Brands serve two dual purposes. First and foremost, brands help consumers navigate the huge array of product choices we make every day. They provide us with vital guidance as to the safety and quality of the products we consume and use on a daily basis. Secondly, brand equity creates intangible value for European businesses by generating product awareness and securing customer loyalty.
We have serious concerns about any legislative measure that could potentially have a detrimental impact on the value and visibility of brands. Policies that are adopted without considering all the evidence inevitably lead to unintended consequences that may prove harmful to consumers. We want to shape a brand policy which focuses on evidence and the benefits that brands bring to European consumers and European job creation.
Therefore we invite policy makers in Europe to take the brand protection pledge: “I commit to oppose any policy measure that limits brand freedom.” In the coming months we are going to list all policy makers that have already taken the pledge here.
Shifting consumer behavior is changing the world of advertising as we know it, says Bill Wirtz. We have come along way in the evolution of the advertising business. The Egyptians used papyrus to make sales messages and wall posters, while the Middle Ages made us transition to town criers...
En tant que consommateur, vous sentez-vous manipulé par la publicité ? Ou bien est-ce un moyen efficace, voire distrayant, de vous offrir ce que vous voulez ? Nous avons fait des progrès dans l’évolution du secteur de la publicité. Les Egyptiens utilisaient le papyrus pour faire des messages de...
The Latvian Health Ministry has proposed a ban on all alcohol advertising, including television, radio and online – a move the Consumer Choice Center has criticised. he plans were included in the Latvian Health Ministry’s draft of its national health strategy, and included a proposal to limit the availability...
Maria Chaplia, media associate at the Consumer Choice Center, also voiced her concerns over the report. She said that nannying consumers by taking the responsibility for food choices off their shoulders is “a curse in disguise”. “There is no one who denies the importance of addressing obesity. Yet there...
In response to the report, Maria Chaplia, media associate at the Consumer Choice Center, said: “The British obesity problem is rooted in the lack of physical activity, not in consumption preferences. According to Public Health England, physical activity in the UK declined by 24% since the 1960s. By pushing...
