Amidst the ongoing cost of living crisis, a new threat looms over consumers’ lifestyles, known as the “fun police.” These advocates for neo-prohibitionist policies seek to restrict various pleasures, from alcohol and sugary drinks to nicotine products, using tactics like punitive taxation and outright bans. While they claim to protect citizens, their playbook traces back to 19th-century temperance movements, relying on flawed arguments and hyperbole. Backed by influential organizations, these prohibitionists have garnered significant support. The Consumer Choice Center is dedicated to exposing this network of neo-prohibitionist entities and their ideological motivations, aiming to inform the public and safeguard individual freedom and choices. Join us in the fight to protect your lifestyle choices.