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EU should protect its brands and legislate to reinforce them, Italian MEP says

EURACTIV: The EU should protect its brands as they have a great potential to make Europe competitive worldwide, right-wing MEP Stefano Maullu told EURACTIV.com in the context of the continuing ‘branding versus consumer welfare’ debate.

The Consumer Choice Center (CCC) NGO recently launched the Brands Matter Working Group, whose main objective is to oppose the spread of legislative measures against brands in Europe.

READ MORE: https://www.euractiv.com/section/health-consumers/news/eu-should-protect-its-brands-and-legislate-to-reinforce-them-italian-mep-says/

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