The Consumer Choice Center is an independent, non-partisan consumer advocacy group championing the benefits of freedom of choice, innovation, and abundance in everyday life.
We are a consumer advocacy group that champions smart policies that are fit for growth, promotes lifestyle choice, and embraces tech innovation for tens of thousands of our members and society-at-large, using research and educational outreach to policymakers and the broader public.
Regulators on local, national, and supranational levels keep regulating more and more areas of consumers’ lives. This leads to less consumer choice and makes products more expensive.
The CCC empowers consumers to raise their voice in media, the Internet, and on the streets and facilitates activism towards a more empowered consumer.
From Washington to Brussels, from São Paulo to Jakarta, we fight for your right to choose—whether it’s the products you buy, the technologies you use, or the lifestyle you live.
That’s why we:
Support science-based policy in areas like health, agriculture, and energy.
Promote tech innovation by pushing back on outdated, anti-competitive rules.
Defend lifestyle freedom against paternalistic bans and overregulation.
Empower consumers to speak up and take action—online, in the media, and on the streets.
From defending consumers from disastrous bans, prohibitionists, creeping government surveillance and much more. See some of our Success Stories:
The Consumer Choice Center was launched in February 2017 as a project of the pro-liberty organization, Students For Liberty. In 2020, the CCC later fully spun off and became an independent 501(c)(4) organization based in the United States.
In 2017, we held launch events in both Brussels, Belgium, and Ottawa, Canada.
The CCC works currently with tens of thousands of consumers and partner organizations in North America, Europe, South America, South Africa, India, Malaysia, Indonesia, the Philippines, and many more.
We push for policies that are pro-growth, evidence-based, technology-neutral and hence advance more abundance of consumer goods on this planet.
From abundant energy to available to scalable food production to advances in healthcare, we closely monitor trends in consumer regulation and comment on these in traditional media, social media and engage with policymakers and regulators in order to warn how respective regulations can harm the choice of consumers.
We also actively invite consumers to submit issues to us. While we try to shed light on as many issues as possible, we usually pick select pressing issues, secure funding, and run larger awareness campaigns on these.
The main policy areas we focus on are Fit for Growth, Lifestyle Choice and Tech Innovation.
The CCC’s campaigns focus on 3 policy areas around the world: Fit for Growth, Lifestyle Choice, and Tech Innovation
So far we have successfully campaigned for legalized cannabis across Canada and the United States, evidence-based policy making in Europe’s agriculture and food supply, protecting Diesel-owners of reactionary policies, the soda tax in Montréal, sugar taxes across Canada, a consumer-oriented energy policy in the European Union, Brand Freedom in the Republic of Georgia, tariffs in the United States, transparency in the European Union, allowing innovations in agriculture that would bring down food prices for consumers, and more.
In 2020, we helped incubating the World Vapers’ Alliance to connect passionate vapers around the world and empower them to make a difference for their communities. Find out why.
UPDATE: the World Vapers’ Alliance is now an independently operating non profit organization.
A comprehensive list of campaigns by policy area can be found here: Fit for Growth, Lifestyle Choice, Tech innovation.
We are actively contributing to the debate through traditional media (opinion articles, radio, TV, and press releases), infographics and videos through our own social media channels, grassroots activism, organizing roundtable events, conducting consumer polls, and by testifying in committees of legislatures or workshops hosted by regulators, stakeholders, and partner organizations.
We host a syndicated radio show known as Consumer Choice Radio and a European podcast called ConsEUmer.
As an independent nonprofit organization, the Consumer Choice Center relies on the support and funding from private donors. As described in our Code of Ethics, we strictly maintain editorial independence and do not give our funders any influence on editorial decisions.
Our support comes from corporations, individuals, and foundations. We have a tiered membership model available to members who support us on a yearly basis, equaling silver, gold, and platinum status.
In the past and currently, we have received funding from multiple industries such as energy, fast moving consumer goods, nicotine, alcohol, airlines, agriculture, manufacturing, digital, healthcare, chemicals, banking, cryptocurrencies, and fin-tech.
In 2017, we received seed funding from Students For Liberty (SFL) to start our operations in Europe and Canada.
The CCC is a non-partisan, independent 501(c)(4) organization that champions the benefits of freedom of choice, innovation, and abundance in everyday life.
We ensure our members and the general public that our financial activities are aligned with our mission and vision outlined above. We will not change our direction towards choice, innovation, and abundance just because someone offers us money to do so. Private individuals, foundations, and corporate partners support the CCC.
CCC champions smart policies that are fit for growth, promotes lifestyle choice, and embraces tech innovation for tens of thousands of our members and consumers worldwide.
We commit to ongoing learning and improvement, staying updated on consumer issues, and evolving our strategies to serve consumer interests better.
The CCC maintains a strict independent editorial policy as a consumer group. We operate without interference in our editorial processes, sourcing, editing, and publishing.
We believe taxpayer money should never be used to fund lobbying or advocacy. That’s why the Consumer Choice Center absolutely rejects government funding in any form. Our independence matters—not just in principle, but in practice. Every dollar we raise comes from private individuals, foundations, and businesses that value freedom, innovation, and accountability. It’s how we stay true to our mission and the consumers we represent.
We encourage you to ask any questions you may have about our work. If you still have any questions, please feel free to contact us using the form located on the side.
712 H St NE PMB 94982
Washington, DC 20002
Rond Point Schuman 6, Box 5 Brussels, 1040, Belgium
Golden Cross House, 8 Duncannon Street
London, WC2N 4JF, UK
Block D, Platinum Sentral, Jalan Stesen Sentral 2, Level 3 - 5 Kuala Lumpur, 50470, Malaysia
170 Laurier Ave W, Suite 718, Ottawa, Ontario K1P 5V5
© COPYRIGHT 2025, CONSUMER CHOICE CENTER
