Who We Are
Consumer Choice Center
An independent, non-partisan consumer advocacy group championing freedom, innovation, and abundance in everyday life. From Washington to Brussels, from São Paulo to Jakarta, we fight for your right to choose what to buy, use, and enjoy.
Our Core Beliefs
Choice
Choice is the default. The burden of proof sits with whoever wants to take an option off the shelf, not with the person who wants to keep it. Adults can be trusted to decide for themselves.
Evidence
Rules should follow the evidence; precaution is not proof. Policy built on fear makes fewer things legal without making anyone safer. Regulators should meet the standard of evidence they demand of everyone else.
Access
Consumers win when the market is open. Barriers to trade are household price increases. Competition is what brings products within reach and what fosters innovation.
Our Impact
Policy Wins in consumer choice
Impressions On social media in 2025
Media hits to date
From Policy to Real-World Wins
We defend consumers against harmful bans, prohibitionist policies, and expanding government surveillance and turn that advocacy into real-world wins.
Frequently asked questions
1 When was the Consumer Choice Center formed?
The Consumer Choice Center was launched in February 2017 as a project of the pro-liberty organization, Students For Liberty. In 2020, the CCC later fully spun off and became an independent 501(c)(4) organization based in the United States.
In 2017, we held launch events in both Brussels, Belgium, and Ottawa, Canada.
2 Which countries is CCC active in?
The CCC works currently with tens of thousands of consumers and partner organizations in North America, Europe, South America, South Africa, India, Malaysia, Indonesia, the Philippines, and many more.
3 How does the Consumer Choice Center pick its topics?
We push for policies that are pro-growth, evidence-based, technology-neutral and hence advance more abundance of consumer goods on this planet.
From abundant energy and scalable food production to advances in healthcare, we closely monitor trends in consumer regulation and comment on these in traditional media, social media and engage with policymakers and regulators in order to warn how respective regulations can harm the choice of consumers.
We also actively invite consumers to submit issues to us. While we try to shed light on as many issues as possible, we usually pick select pressing issues, secure funding, and run larger awareness campaigns on these.
The main policy areas we focus on are Fit for Growth, Lifestyle Choice and Tech Innovation.
4 What campaigns has the Consumer Choice Center run?
The CCC’s campaigns focus on 3 policy areas around the world: Fit for Growth, Lifestyle Choice, and Tech Innovation
So far we have successfully campaigned for legalized cannabis across Canada and the United States, evidence-based policy making in Europe’s agriculture and food supply, protecting Diesel-owners of reactionary policies, the soda tax in Montréal, sugar taxes across Canada, a consumer-oriented energy policy in the European Union, Brand Freedom in the Republic of Georgia, tariffs in the United States, transparency in the European Union, allowing innovations in agriculture that would bring down food prices for consumers, and more.
In 2020, we helped incubating the World Vapers’ Alliance to connect passionate vapers around the world and empower them to make a difference for their communities. Find out why.
UPDATE: the World Vapers’ Alliance is now an independently operating non profit organization.
A comprehensive list of campaigns by policy area can be found here: Fit for Growth, Lifestyle Choice, Tech innovation.
5 What tools does the CCC utilize when advocating for Consumer Choice?
We are actively contributing to the debate through traditional media (opinion articles, radio, TV, and press releases), infographics and videos through our own social media channels, grassroots activism, organizing roundtable events, conducting consumer polls, and by testifying in committees of legislatures or workshops hosted by regulators, stakeholders, and partner organizations.
We host a syndicated radio show known as Consumer Choice Radio and a European podcast called ConsEUmer.
6 Who funds the Consumer Choice Center?
As an independent nonprofit organization, the Consumer Choice Center relies on the support and funding from private donors. As described in our Code of Ethics, we strictly maintain editorial independence and do not give our funders any influence on editorial decisions.
Our support comes from corporations, individuals, and foundations. We have a tiered membership model available to members who support us on a yearly basis, equaling silver, gold, and platinum status.
In 2017, we received seed funding from Students For Liberty (SFL) to start our operations in Europe and Canada.