Yaël Ossowski
Deputy Director
Consumer Choice Center

Washington, D.C. – Earlier this month, Mississippi lawmakers passed onerous labeling laws that will prohibit meat-alternative products, such as veggie burgers and sausages, from using the word “meat” in their marketing and branding. This is part of a larger trend by politicians and industries to limit what consumers can know about the products they consume.

Yaël Ossowski, Deputy Director of the Consumer Choice Center (CCC), said “For years, consumers have demanded better tasting and more innovative meat alternatives, and entrepreneurs have delivered. The effort to stymie these innovations by forbidding the use of the word meat harms consumers who want more choice.

“By censoring what information and branding companies are able to use, consumers are left to guess what products they’re consuming, and what taste they’re due to expect.

“This is nothing more than an attempt to preemptively stop the innovative market of meat alternatives that environmentally conscious consumers want and demand. Brands matter, and labeling matters as well. Broader categories and more information are always better for consumers, and these laws to restrict this end up harming consumers,” said Ossowski. “That’s why the Consumer Choice Center launched the Brands Matter! initiative.

“Legislation like this is predicated on the idea that consumers are too dumb to understand the differences between meat and meat alternatives. Using legislation to bicker over nomenclature is ridiculous, and mirrors when the dairy industry lobbied against almond and soy beverages.

“Let’s let consumers choose,” concluded Ossowski.

*** Deputy Director Yaël Ossowski is available to speak with accredited media on consumer regulations and consumer choice issues.  Please send media inquiries HERE.***

The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Ottawa, Washington, Brussels, Geneva and other hotspots of regulation and inform and activate consumers to fight for #ConsumerChoice. Learn more at consumerchoicecenter.org.



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