- About Us
- Policy Areas
- Innovation, Brands & IP
Consumers make dozens of daily decisions when shopping or looking to fix something in their flat. We fight for consumers’ choice to make these decisions with as little government interference as possible. Many laws are well-intended but lead to negative unintended consequences such as higher prices for consumers, criminalization of victimless acts, and the emergence of counterfeited products and smuggled products on black markets.
Promoting smarter regulations and the modernization of alcohol laws that will best promote consumer choice.
Promoting Smart Cannabis Policies in Canada, the US, and Europe
Forming an alliance of over 25 parliamentarians to protect brand freedom in the European Union
Showing the benefits of free trade for consumers
Promoting reform of the legal system for tort law in the United States
Advocating for Choice in Fashion
Supporting less harmful ways of consuming nicotine such as vaping and other harm reduction technologies
Showing how sugar taxes especially hit low income households