Choice in Fashion

Fashion consumers and producers have been under continuous pressure to stop using animal-derived materials on the grounds that those are hazardous to the environment and unsustainable. While the Consumer Choice Center values animal rights, animal welfare, and protection of the environment as such, this campaign also seeks to debunk some of the myths used by animal-rights groups to cloud the judgments of consumers.

Various certification programmes, as well as laws and regulations existing at all levels, ensure that the production of animal-derived materials adheres to environmental and sustainability standards and enhances animal welfare. It is in the best interest of these businesses to assure their customers that those standards are respected.

Many independent certification programmes have been launched to keep the animal-based production in check and make sure to single out the black sheep.

The animal-based goods sector supports millions of jobs around the world, including many indigenous populations, skilled craftspeople etc. Trade incentivises these indigenous and local communities that live with wildlife to undertake conservation. The use of animal-derived materials plays a vital role in fostering animal conservation.

More and more innovations already allow consumers to switch to animal-free food products and fashion items. At the same time, a trend of emotionally charged campaigns that misinform consumers about animal welfare in developed countries has been on the rise. With alternatives at hand, there is no reason to stigmatise against the use of real fur in fashion choice.

For instance, animal-rights groups, such as PETA, have been vocal in targeting brands using high-profile publicity stunts and in nudging consumers to stop buying animal-derived materials. Such campaigns are emotive – which is why the Consumer Choice Center aims to challenge the claims these campaigners make, by using an evidence-based approach.

In the coming weeks and months, we will gather more information and arguments for choice in fashion on this page. Watch out for the Consumer Choice Center’s analysts chipping in the debate.

STANDARDS & CERTIFICATION PROGRAMMES

Media Hits

Veganistische of dierlijke mode: Wat is duurzamer?

Veganistische mode is in. Een indicatie hiervan is de eerste Vegan Fashion Week, die in februari in Los Angeles in première ging. Maar door de toenemende populariteit van de trend neemt ook het aantal critici toe die dierenrechtenactivisten juist ervan beschuldigen niet duurzaam genoeg te zijn. De “mythes” van veganistische...

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DEBATE: London Fashion Week is drawing to a close, but does fast fashion stand up to ethical scrutiny?

Bill Wirtz, senior policy analyst at the Consumer Choice Center, says YES. Every few weeks, there is a new environmentalist quest to ban something that consumers like. While activists in the UK are protesting “fast fashion”, their German counterparts are shouting about SUVs,in the hope that a week of...

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Warum Kunstpelze eine Gefahr für das Weltklima sind

Radikale Tierschschützer wie die der Organisation Peta verdammen Leder und Pelze. Doch Alternativen aus Kunstfasern haben gravierende Nachteile: Sie sind biologisch nicht abbaubar. Wie entscheidet sich der Verbraucher? Ob Seide, Kaschmir, Leder, Wolle oder Pelz – tierische Modeprodukte werden zunehmend kritisch betrachtet. Designer verzichten auf Pelz, Leute werden wegen ihrer Lederjacke auf der Straße angemacht, […]

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Libertà di scelta anche nella moda

Le campagne animaliste possono essere un rischio per la libertà di scelta del consumatore Che si tratti di seta, cashmere, pelle o pelliccia, i prodotti di moda di derivazione animale sono sempre più al centro dell’attenzione di gruppi animalisti. Le campagne per bandire la pelliccia si sono trasformate in un movimento più ampio contro tutti […]

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There’s something sinister about the vegan fashion industry

One of the most exciting new movements, in my opinion, in recent times has been the development of the progressive “woke” brand. Brands are now developing into socially responsible actors who support your right to protest, want to tackle toxic masculinity, and want to create vegan treats for the animal-welfare conscious generation. For the millennial […]

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Counterproductive bans will hinder, not help, the rise of vegan clothing

A couple of years ago, I made the decision to switch to vegetarianism, and I’ve done a pretty good job of sticking with it ever since. I’m fortunate to live in a part of the world where veggie alternatives are available and easily accessible, making it far easier to cut meat out of my diet. […]

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Vegan vs animal-based fashion: which one is more sustainable?

Debunking the “myths” of vegan fashion A week ago, the British Consumer Choice Center announced in a press release the start of the #ChoiceInFashion campaign: “We want to inform consumers about animal-derived materials and to debunk the myths and urban legends about vegan fashion that are being spread by self-proclaimed animal rights groups.” Consumers would […]

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Почему запрет натурального меха – не выход

Вместо полного запрета на использование натурального меха гораздо важнее обеспечить эффективный контроль за стандартами его производства (укр.) Сьомого лютого у Верховній Раді зареєстрували законопроект про заборону хутрового виробництва. Заборона має набрати чинності з 1 січня 2025 року, а до цього моменту будуть встановлені нові вимоги до утримання тварин. Стандартно, одним з ключових аргументів на підтримку […]

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First fur, now wool?

The war on animal products is bad for conservation and bad for the poor. Whether it is silk, cashmere, leather or fur, animal-derived fashion products are increasingly coming under fire from activist groups. Campaigns to ban fur have transformed into a broader movement against all animal-derived products. The animal-rights organisation, PETA (People for the Ethical […]

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König Karl polarisiert auch nach seinem Tod

“Ich finde es besser, wenn sich Leute im Grab umdrehen, als ewig zu ruhen.” Fred Roeder Der plötzliche Tod von Fashion-Ikone Karl Lagerfeld hat Wellen der Bestürzung ausgelöst und der internationalen Presse noch einmal die Möglichkeit gegeben sein buntes Leben und viele seiner prägnantesten Zitate zu präsentieren. Doch nicht jeder zeigte sich bestürzt über das […]

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Los Angeles receives the BAN Award for outlawing animal fur

The City of Los Angeles, California receives the February 2019 BAN Award for being the largest municipality in the United States to outlaw the sale of animal fur, depriving consumers of fashion choices and endorsing a policy that ignores evidence on animal conservation. The ban is expected to go into full force by 2021, unless the […]

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Debunking animal-derived material myths

A LEADING consumer group has hit back against animal rights activists who have been encouraging consumers to stop using animal-derived materials, on the grounds that they are hazardous to the environment. Last Thursday, the Consumer Choice Center launched a campaign titled #ChoiceInFashion – which seeks to inform consumers about animal-derived materials used for fashion and […]

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Vegane Mode am Pranger: Dämonisierung tierischer Produkte soll aufhören

Die „Mythen“ veganer Mode sollen entlarvt werden Vor etwa einer Woche verkündigte das britische „Consumer Choice Center“ in einer Pressemeldung den Start der Kampagne #ChoiceInFashion: „Wir möchten die Verbraucher über tierische Materialien informieren und die Mythen und urbanen Legenden über vegane Mode entlarven, die von selbsternannten Tierschutzgruppen verbreitet werden.“ Die Konsumenten würden einem zunehmenden Druck […]

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Let consumers make informed choices about fur

Wearing fur is becoming more and more taboo. The issue is increasingly fraught and some large brands and fashion shows have decided to opt out of fur altogether. It isn’t just firms and consumers making the choice to ditch fur. Fur farms are outlawed in many European countries, such as the UK, Austria, the Czech […]

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