We are a consumer advocacy group dedicated to promoting lifestyle choice, tech innovation, and smart policies for our members and society at-large.

We believe consumers have the right to access safe and scientifically-backed innovation, technologies, and other market-derived achievements.

We inform consumers on the importance of evidence-based policies and educate lawmakers about how best do adhere to scientific principles in public policy. Our focus is on consumer choice and innovation in science, from healthcare and medicines to food production and consumer safety. We believe that a science-based policy framework that acknowledges the importance of innovation, consumer choice, and incentives for scientific progress is crucial.

Our research and educational outreach to policymakers and the broader public allow us to promote smart policies that are Fit for Growth, which aligns with our vision of a healthy, innovative, abundant, and prosperous future.