In February 2021, the Mexican senate proposed a new law (Ley Federal de Cinematographia y de Audiovisual) that would require a national audiovisual content quota of 15%. If the law passed, streaming services and digital platforms would have to reduce their content offer to meet a 15% national quota. To meet the quota, Prime Video, for example, would have to delete two-thirds of its library.
CCC hosted a successful webinar to discuss the negative effects this policy would have on consumers, while not even achieving its purpose of increasing production and consumption of national content. Webinar created quite a buzz and was featured in more than 50 Mexican news outlets! CCC also interacted with members of the Mexican senate and other stakeholders to stop the law.
Fortunately, our efforts didn’t go unnoticed, the law has been delayed and will have to go under a full review and be debated in parliament according to Mexico’s legislation. We hope the Mexican parliament will leave it up to Mexican consumers to decide what movies and series they prefer to watch.