Orban’s populist campaign against taste diversity a ‘recipe for disaster’

BRUSSELS, BELGIUM – Now that Hungarian Prime Minister Viktor Orban has entered the fray of criticizing taste diversity in Europe, it’s more important than ever to realize the populist implications this could have across Europe.

Fred Roeder, Managing Director of the Consumer Choice Center, responds. “Taste diversity is a fact in Europe and it’s very much what makes us Europeans. Prime Minister Orban’s endorsement of the campaign against food producers reveals this is really more about a populist political agenda than food quality.”

“Using different tastes as a cause for populist-driven regulation is a recipe for disaster.”

“If politicians want to stake their legislative agenda on taste harmonization, it’s clear that the facts don’t line up,” said Roeder. “No one forces consumers to purchase any particular brand and they are free to pivot to other products if they aren’t happy with the taste or consistency of some offered brands in their country.”

CCC Managing Director is available to speak with accredited media about food quality regulations and consumer choice issues. Please send media inquiries HERE.

The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Ottawa, Washington, Brussels, Geneva and other hotspots of regulation, and inform and activate consumers to fight for #ConsumerChoice. Learn more at consumerchoicecenter.org.

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About Fred Roeder

Fred Roder has been working in the field of grassroots activism for over eight years. He is a Health Economist from Germany and has worked in healthcare reform and market access in North America, Europe, and several former Soviet Republics. One of his passions is to analyze how disruptive industries and technologies allow consumers more choice at a lower cost. Fred is very interested in consumer choice and regulatory trends in the following industries: FMCG, Sharing Economy, Airlines. In 2014 he organized a protest in Berlin advocating for competition in the Taxi market. Fred has traveled to 100 countries and is looking forward to visiting the other half of the world’s countries. Among many op-eds and media appearances, he has been published in the Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Die Welt, the BBC, SunTV, ABC Portland News, Montreal Gazette, Handelsblatt, Huffington Post Germany, CityAM. L’Agefi, and The Guardian. Since 2012 he serves as an Associated Researcher at the Montreal Economic Institute.