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Why people not profits should determine if social causes receive contributions

CEOs and board members are free to use their wealth as they see fit, but shareholder wealth should not be tampered with.

Fundraising campaigns are gearing up for the holiday season and November’s Giving Tuesday will set important benchmarks for 2022, reinforcing America’s long and important history of philanthropy

According to U.S. News, U.S. citizens are consistently the world’s most generous individuals, and the propensity to give goes beyond monetary factors. Civic engagement is also a core component of American culture, and time invested in various forms of activism continues to be a common practice within the US (most recently demonstrated at school board meetings). 

Activism, however, has evolved as younger generations took on the charge in 2020 and leveraged social media for social causes. Digital protests and social movements were on full display last year — and Big Business took notice and took part in a big way. 

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