Brussels, BE – The Consumer Choice Center (CCC), a global consumer advocacy group, announces the appointment of Eglė Markevičiūtė, former Lithuanian Deputy Minister of Economy and Innovation, as Head of Digital and Innovation Policy. In her new role, Markevičiūtė will spearhead innovative consumer policies in the digital, innovation, and communication realm, shaping digital policy advocacy for the CCC.

Markevičiūtė, with her background in digital and innovation policy management, as well as public affairs, expressed her enthusiasm for the opportunity, “I am honored to join the Consumer Choice Center and contribute to advocacy for consumer and competition-oriented digital, communication & innovation policies across the globe. The consumer-centric approach needs to become a bigger priority for global policymakers. We need a more transparent and inclusive ex-post analysis of regulation for the most innovative sectors, and if liberal democracies take the global innovation race seriously, we must address the fact that we have to focus not only on risk prevention and careful planning but also on calculated risk-taking.”

Consumer Choice Center Managing Director Fred Roeder expressed his excitement about Markevičiūtė joining the team, saying, “We are thrilled to have Eglė Markevičiūtė on board as our Head of Digital and Innovation Policy. Her expertise and passion for consumer advocacy align perfectly with our mission. Her appointment will undoubtedly strengthen CCC’s footprint on digital and innovation policies across the globe. We believe her insights will be invaluable in shaping policies that prioritize consumer choice, innovation, and digital rights.”

Markevičiūtė brings a wealth of knowledge and experience to the CCC, having served in key positions within the Lithuanian government. Her appointment marks a significant step for the organization, reaffirming its commitment to empowering consumers in the digital era.

Consumer Choice Center is a global consumer advocacy group dedicated to promoting competition and choice in the marketplace. With Markevičiūtė leading the digital policy efforts, the organization is poised to make a substantial impact on consumer rights and innovation in the digital space.

About the Consumer Choice Center

The Consumer Choice Center is a global consumer advocacy group that empowers consumers to promote competition, choice, and consumer freedom. We stand up for consumer choice in the digital age, ensuring consumers can access innovative products, services, and technologies that enhance their lives. For more information, visit consumerchoicecenter.org.

About Eglė Markevičiūtė

Eglė Markevičiūtė is a seasoned expert in economic and innovation affairs. She previously served as the Deputy Minister of Economy and Innovation in Lithuania, where she played a key role in shaping policies to foster innovation and digital reforms. With her expertise in digital and innovation policies, Markevičiūtė is well-positioned to drive consumer-centric initiatives in the digital sphere.

About Fred Roeder

Fred Roeder is the Managing Director of the Consumer Choice Center. He is a passionate advocate for consumer rights, free markets, and digital innovation. Under his leadership, Consumer Choice Center has become a leading voice in the global consumer advocacy landscape.