Debunking animal-derived material myths

A LEADING consumer group has hit back against animal rights activists who have been encouraging consumers to stop using animal-derived materials, on the grounds that they are hazardous to the environment.

Last Thursday, the Consumer Choice Center launched a campaign titled #ChoiceInFashion – which seeks to inform consumers about animal-derived materials used for fashion and debunk myths and urban legends spread by what they call ‘self-proclaimed animal rights groups’.

Managing director Fred Roeder explained: “The Consumer Choice Center values animal rights, animal welfare, and protection of the environment but this campaign seeks to debunk some of the myths used by animal-rights groups to cloud the judgments of consumers.

“More and more innovations already allow consumers to switch to animal-free food products and fashion items,” he continued. “At the same time, a trend of emotionally charged campaigns, such as those undertaken by PETA, that misinform consumers about animal welfare in developed countries has been on the rise. With alternatives at hand, there is no reason to stigmatise against the use of real fur and leather in fashion choice,” said Mr Roeder.

“In the coming weeks and months, we will provide more information and arguments for choice in fashion on our website:” he concluded.



About Fred Roeder

Fred Roder has been working in the field of grassroots activism for over eight years. He is a Health Economist from Germany and has worked in healthcare reform and market access in North America, Europe, and several former Soviet Republics. One of his passions is to analyze how disruptive industries and technologies allow consumers more choice at a lower cost. Fred is very interested in consumer choice and regulatory trends in the following industries: FMCG, Sharing Economy, Airlines. In 2014 he organized a protest in Berlin advocating for competition in the Taxi market. Fred has traveled to 100 countries and is looking forward to visiting the other half of the world’s countries. Among many op-eds and media appearances, he has been published in the Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Die Welt, the BBC, SunTV, ABC Portland News, Montreal Gazette, Handelsblatt, Huffington Post Germany, CityAM. L’Agefi, and The Guardian. Since 2012 he serves as an Associated Researcher at the Montreal Economic Institute.