A recent study by Rubicon Strategy has confirmed what many Canadians have been saying for years: the lack of competition in the internet service market is hurting consumers. With a majority of Canadians supporting increased competition and 71% backing the Canadian Radio-television and Telecommunications Commission (CRTC) in allowing all providers to expand, it’s clear that policymakers must act in favor of consumer choice.
The State of Internet Competition in Canada
For far too long, internet services in many parts of Canada have been dominated by a few major players. In Ontario, Rogers and Bell have maintained a duopoly, while in Quebec, Bell and Cogeco hold a similar grip on the market. This lack of competition has led to higher prices, fewer service options, and slower adoption of cutting-edge technology.
Canadians are fed up. The Rubicon Strategy study found that an overwhelming 9 in 10 Canadians believe they should have the right to choose their internet provider. This isn’t just about preference—it’s about fairness, affordability, and access to better services.
More Competition Means Lower Prices
One of the key findings of the research is that a large majority of Canadians believe that increasing competition will lead to lower prices. And they’re absolutely right. When companies are forced to compete, they must offer better deals, improved customer service, and enhanced technology to attract consumers.
But the government’s actions don’t always reflect this economic reality. If policymakers allow protectionist measures that shield major telecom companies from competition, consumers will continue to suffer. Nearly three-quarters of Canadians say they would doubt the government’s commitment to affordability if it restricts internet choice. In an era where affordability is a top concern, maintaining competition should be a no-brainer.
The CRTC’s Role and the Federal Government’s Review
The CRTC originally ruled in favor of allowing all providers to expand their services across Canada, a decision widely praised by consumer advocates. However, the federal government has now ordered a review of this decision, raising concerns that it may cave to pressure from large telecom companies that want to keep competition out.
The research shows that Canadians want the CRTC to stick to its decision: 71% support the CRTC rejecting the government’s order to reconsider and proceeding with its original plan to expand competition. This is a clear call for regulatory independence and consumer-focused policymaking.
An Election Issue in the Making
Politicians should take note: blocking internet service provider expansion is shaping up to be a significant election issue. If the government makes a decision that leads to less competition and fewer choices for Canadians, many voters say they would be less likely to support that party.
This issue isn’t just about internet service—it’s about whether the government truly prioritizes consumers over corporate interests. With the next election on the horizon, leaders who ignore the public’s demand for more choice in internet services may face significant political consequences.
The Consumer Choice Center’s Call to Action
At the Consumer Choice Center, we have long championed competition, innovation, and consumer freedom. The findings of this research reinforce what we have been advocating: Canadian consumers deserve better, and they deserve the right to choose their internet service provider.
We urge the federal government to respect the CRTC’s decision and allow all providers to expand. Instead of protecting outdated monopolies, policymakers must focus on policies that encourage investment, lower prices, and improve service quality for all Canadians.
The message from Canadians is loud and clear: more competition, better prices, and real consumer choice. The government must listen—or risk facing the consequences at the ballot box.
