EURACTIV: The Consumer Choice Center is quoted in an article on the dual foods debate in Central and Eastern Europe.

In response to this article, Fred Roeder, Managing Director of the Consumer Choice Center, said, “Consumers are free to pivot to other products if they aren’t happy with the taste or consistency of some offered brands in their country. The fact that this didn’t happen shows that food producers apparently hit the local median taste with their regionalised strategy of ingredients. Calling for mandatory harmonization of the taste of products all across the EU is the last thing the EU and consumer need”.

“Stigmatising different tastes and percentages of fruit juice in drinks to an East-West conflict is wrong. There are also massive differences in taste, consistency, and color among fairly homogenous groups of countries. This is driven by consumer preferences and choice,” he added.

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