Marketers, manufacturers and even the media have been keeping tabs on all things related to logistics like never before. Coverage of supply chain matters practically doubled in 2020 and media messaging for 2021 spiked towards the end of the year, referring to both bottlenecks and backlogs that created a supply chain crisis that hampered holiday shopping sprees.

The hashtag #emptyshelvesJoe trended on Twitter while Amazon, Target and Walmartrolled out the holiday deals early to curtail any looming delays.

Now, at the start of 2022, it seems concerns are heightened as new problems and new political pressures are bubbling to the surface. Businesses are realising now more than ever just how dependent they are on ensuring supplies and shipments in addition to making sales.

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