Let CapnCrunch sail, Prinzen be charming, and Frostie be cool: No junk food branding bans

The Consumer Choice Center Says Food-Labeling for Junk Food to Protect Kids Isn’t the Way to Go


Luca Bertoletti

European Affairs Manager

Consumer Choice Center


+39 3451694519


Brussels, Belgium— The Consumer Choice Center criticizes BEUC’s proposal to ban the use of familiar cartoon characters in cereal and candy brands and promotion.

“The proposed ban on using cartoon characters in food ads and brands, suggested in a BEUC paper, is another example of paternalistic overreach against consumer choice. The proposal would attempt to remove childhood heroes such as CapnCrunch, Frostie or Prince Charming from breakfast cereals and other sugary products. Although curbing unhealthy choices for minors is a noble goal, eliminating the decade-long testimonials of brands is a gross overstep and a wrong approach by so-called consumer advocate groups. We truly believe European institutions will not take this proposal into consideration and will preserve consumers’ rights to make choices and commit to a free society that does not seek to ban brands. Ultimately, we as society need to focus on education and empowering parents to ensure their children make healthy choices,” said European Affairs Manager Luca Bertoletti.


The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Ottawa, Washington, Brussels, Geneva and other hotspots of regulation and inform and activate consumers to fight for #ConsumerChoice. Learn more at consumerchoicecenter.org.

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