Johor-Singapore Special Economic Zone will increase market access and choice for consumers

KUALA LUMPUR, 11th January 2024 – The Consumer Choice Center believes that the agreement to establish the Johor-Singapore Special Economic Zone will contribute to creating a better environment for consumers in both Malaysia and Singapore, especially in terms of access to the markets and consumer choices. 

Representative of the Malaysian Consumer Choice Center, Tarmizi Anuwar stated, “The Memorandum of Understanding (MoU) between Malaysia and Singapore to establish the Johor-Singapore Special Economic Zone (JS-SEZ) is able to attract more foreign investment, increase economic development and promote international trade between Malaysia and Singapore.”

“Typically, special economic zones will focus on export-oriented activities where businesses will produce goods and services for the international market between Malaysia and Singapore. Indirectly, this will facilitate the flow of goods and services between the two countries. As entrepreneurs access more opportunities, this then provides consumers with a wider variety of options.”

One of the proposals that will be implemented is to introduce passport-free travel by using a QR code at land checkpoints. Commenting on this, Tarmizi opined, “Eliminating the need for a passport makes travel easier for consumers and encourages tourism between countries. Movement and tourism will contribute significantly to the local economy such as spending on accommodation, meals, transport and various goods and services.”

“In addition, the QR code release system on both sides will facilitate the travel process and be very beneficial for business professionals involved in cross-border activities. The QR code system promotes smoother and faster entry, facilitates business operations and fosters international trade and cooperation.

The implementation of a passport-free QR code clearance system between Malaysia and Singapore also has the potential to catalyze significant growth in the technology and innovation sectors.

“This policy will also greatly benefit entrepreneurs and startups in the technology sector with easier access to markets and resources in both countries. This can lead to the growth of cross-border startup hubs and innovation and create a more interconnected and sustainable startup ecosystem. In addition, companies and research institutions can share progress more easily, fostering an environment where technological innovations can be adopted and used quickly,” he concluded. 



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