Health Canada’s new grow-ready demand could squash entry of micros into the cannabis space

Also likely to take a hit are consumers. The U.S.-headquartered Consumer Choice Center (CCC) argues the new licensing process will hurt consumers. “This move is a significant blow for Canada’s cannabis market, especially cannabis consumers nationwide,” David Clement, the CCC’s Toronto-based North American affairs manager, says in a statement.

“The process to qualify as a licensed producer is already incredibly rigid. These changes will simply make it harder for new producers to enter the market, which, ultimately, ends up hurting recreational consumers and medical patients,” Clement argues. “More red tape will translate into higher prices for consumers, and less product availability. Higher prices and poor access will encourage consumers to continue to purchase in the black market, which runs directly against the federal government’s stated goal for legalization.”

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