A recent paper by Consumer Choice Centre (CCC) and the World Vapers’ Alliance (WVA) has concluded that vapers risk returning to smoking traditional cigarettes if they do not have access to flavoured vape e-liquids.
The paper titled Why Flavours Matter cited a five-year US study involving 17,000 Americans. It found that adults who used flavoured vaping products were 2.3 times more likely to quit traditional cigarettes compared with those who consumed tobacco-flavoured vaping products.
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