41% of European consumers agree that sharing economy apps make life easier

The Consumer Choice Center commissioned the market research company Savanta to survey European consumers on four different EU policy-making areas: Consumer Choice and Government; Innovation & Sharing Economy; Agriculture & Food; and Science & Energy.

In February 2022, 500 people were surveyed in Belgium on their views on innovation, nuclear energy, agriculture, sharing economy, and government intervention in the economy.

Maria Chaplia, the Research Manager at the Consumer Choice Center, said: “The polling results are encouraging. European consumers overwhelmingly appreciate consumer choice. A wide array of agricultural regulations put forward by the EU and member states are at odds with what European consumers want.”

Key findings:

  • 69% of European consumers agree that the government should not restrict their freedom to choose.
  • 73% of European consumers think that the European Union should be more open to innovative solutions.
  • Two times more European consumers (41% agree and 22% disagree) agree that sharing economy apps makes their lives easier.
  • 69% of European consumers interviewed agree that innovation plays an important role in making their lives better.

“Innovation has made millions of European consumers better off. Thanks to platform economy apps such as Uber, Deliveroo, and many others, consumers can now choose between various delivery and transportation options. No wonder European consumers value the sharing economy apps so much,” said Chaplia.

“Platform economy apps have boosted consumer choice and given many Europeans the opportunity to work independently. Gig work provides flexibility which increases its attractiveness to many Europeans. However, in December 2021, the European Commission presented plans to regulate gig workers’ work conditions, which will essentially diminish the self-employment model. The overregulation of platforms will have spillover effects on consumer choice, and the EU should abstain from such moves,” concluded Chaplia.



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