HIGH TIMES: North American Affairs Manager at Consumer Choice Center David Clement told High Times, “A lot of people aren’t aware of which cannabis products have THC in them, or which helps you sleep. It would be prohibited to put the desired effects [on packaging].”

From a consumer safety standpoint, Mr. Clement adds, “We would love to have brands be able to say ‘this product will not get you high.’ ”

Not only are these restrictions potentially unsafe, but they’re also hypocritical. Alcohol has comparatively few limits on branding. All across Canada, liquor companies have funded venues like Budweiser Stage in Toronto.

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