We are a consumer advocacy group dedicated to promoting lifestyle choice, tech innovation, and smart policies for our members and society at large. At our core, we believe that consumers should have the right to make their own choices in life. From making their own risk assessment and having access to harm reduction tools to policies that maximize their choices in fashion, food, and lifestyle. We also advocate for reforms that will lead to more abundance for consumers in housing, transportation, healthcare, education, and more.

Our research and indices help our members find the most consumer-friendly train stations, airports, stadiums, hotels, and even cities that embrace the sharing economy. And our educational outreach to policymakers and the broader public allow us to recommend smart policies that promote Lifestyle Choice, which aligns with our vision that consumers are the center of the economy, and to live better is to have more choices to enjoy the abundance brought by innovation and free markets today, but also promoting a prosperous future.