KUALA LUMPUR: The total enforcement cost for the Generational End Game (GEG) bill may reach up to RM305 million a year, says a researcher.

Bait al-Amanah research director Benedict Weerasena said the estimate covers the cost of the track-and-trace system, public awareness campaigns and hiring of additional enforcement officers.

“Equipment, vehicles and training, administrative costs of fines imposed, and additional enforcement costs to curtail the growth of illicit cigarette markets are included in the estimate as well,” he said at an event today hosted by Consumer Choice Centre (CCC).

However, Weerasena said the estimate is dependent on the full details of the enforcement powers agreed upon in the final version of the Control of Smoking Product for Public Health Bill 2023, or commonly known as the GEG bill, whereby wider-ranging powers would translate into higher enforcement costs.

Weerasena and Bill Wirtz, a policy analyst for the CCC, said the government should not rush into legislating the GEG bill.

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