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Month: July 2022

The Counterfactual: Are e-cigarettes more or less dangerous than conventional tobacco cigarettes?

Republished from Clivebates.com with the consent of the author

WHO goes through great contortions to avoid truthfully saying less dangerous. The most important feature of this section is that WHO does not answer this question with a truthful answer like “much less dangerous”. This is the correct unambiguous answer based on current scientific knowledge. In fact, WHO does not answer the question it poses at all – I suspect this is in order not to have to answer it truthfully. 

The question is used to imply e-cigarettes may be more dangerous. The question itself creates an anchoring bias: suggesting that it is even possible that e-cigarettes may be as dangerous or more dangerous – as if it is somehow a finely balanced call. It is not finely balanced. Not even close. The reasonable question would be “how much less dangerous are e-cigarettes than conventional tobacco cigarettes?”. The answer is a lot less. 

WHO offers a diversion from the question. Yes, but that formulation is simplistic: it avoids the “how dangerous?” questions and avoids the actual question asked in the Q & A – which is what is the relative risk of smoking and vaping? What if they differ in risk by a factor of about twenty times as many experts believe? Using neither may be a good option – but what about people who want to use nicotine or would find it difficult to stop? 

While ignoring the most fundamental difference (combustion), WHO introduces distracting but relatively trivial differences. WHO approaches this question on the basis that because we don’t know everything we must know nothing, adding the appearance of complexity to obscure more fundamental differences between e-cigarettes and cigarettes – namely that there are no products or combustion and smoke inhalation.

To avoid answering the actual question, WHO evokes a gateway effect. Here WHO just evokes imagined pathways by which the use of the much safer product leads to the use of the much more dangerous product – a kind of sleight of hand to imply that vaping and smoking pose equivalent risks. The problem is that these pathways are based on a gateway theory that does not hold water. 

WHO deploys a device to introduce doubt and to remove confidence that general advice about e-cigarettes being safer can be relied upon. It is a Merchants of Doubt tactic. There are of course differences between different vaping products – and differences arise from the pattern of use between users. This is also the case with combustion products. However, this should not be allowed to obscure the huge difference between the combustion and non-combustion nicotine products at the level of the whole category. The difference between smoke inhalation and smoke-free is the difference that really counts. 

The claim that smoking and vaping have equivalent risk is the Big Lie of tobacco control. It is inconceivable that this would be the case, yet it is an easy and lazy (or cynical) statement to make. When Professor Stanton Glantz made this case he used 700 words, my rebuttal took 13,000 – see: Vaping risk compared to smoking: challenging a false and dangerous claim by Professor Stanton Glantz

As I mentioned above, Public Health England suggests that “stating that vaping is at least 95% less harmful than smoking remains a good way to communicate the large difference in relative risk.” The Royal College of Physicians concurs

“Although it is not possible to precisely quantify the long-term health risks associated with e-cigarettes, the available data suggest that they are unlikely to exceed 5% of those associated with smoked tobacco products, and may well be substantially lower than this figure.”

These are much better ways of answering the question that WHO poses than the answers provided by WHO, which essentially say nothing useful at all, just distraction and obfuscation.

Written by Clive Bates

The Counterfactual: Do e-cigarettes (ENDS) cause lung injuries?

Republished from Clivebates.com with the consent of the author

Nicotine e-cigarettes did not cause the lung injuries described in this section. This entire section is completely misleading and has no place in a Q & A on nicotine e-cigarettes or ENDS (electronic nicotine delivery systems). It is clear beyond doubt that nicotine vaping was not implicated in the outbreak of EVALI discussed in this section.

In fact, there is no evidence for this whatsoever. This is a statement that ENDS (i.e. nicotine products) are implicated in the episode of lung injuries seen in the US in late 2019. The evidence is clearly contrary to this. Here is how I summarised the argument in my critique: The outbreak of lung injuries often known as “EVALI” was nothing to do with nicotine vaping.

Bates, C. (2021). The outbreak of lung injuries often known as “EVALI” was nothing to do with nicotine vaping. Qeios. https://doi.org/10.32388/ZGVHM7.3

This quote is fake and misleading. This is nonsense and not even a real quote from CDC. This is not the wording used by CDC and the word “ENDS” does not appear on the CDC page cited. The reason is obvious: ENDS means “Electronic Nicotine Delivery System” and there are no ENDS that have THC and Vitamin E Acetate (VEA) added because that is not physically possible (see Kozlovich et al, 2021) – these liquids do not mix. Far from being updated every week, this CDC page was last updated in February 2020. 

The wrong time and wrong attribution. That might be because the outbreak had dwindled to almost nothing by February 2020. This is consistent with supply chain contamination (with VEA) that ended once the problem was discovered and the supply chain emptied.

Source CDC

Yet more than two years later, in May 2022, it seems as though anti-vaping activists like the World Health Organisation found that promoting the EVALI story was just too tempting not to use in their misinformation operations. They commit the dual sin of drawing on an episode that is substantially over and misattributing it to nicotine e-cigarettes.

Written by Clive Bates

The Counterfactual: Are e-cigarettes dangerous?

Republished from Clivebates.com with the consent of the author

The World Health Organisation continues to present misleading information about e-cigarettes that spreads doubt and confusion among the public, media and policymakers. This post reviews its latest Q & A and finds multiple errors of analysis, misleading statements, and obvious biases.

The World Health Organisation maintains a Q & A on e-cigarettes. It was updated on 25 May 2022. 

This has been updated several times (see history below). In each of its incarnations, this web page has presented a profoundly misleading account of the risks and benefits of e-cigarettes. It ignores the fact that eight million people are dying annually from smoking (around the same order as COVID-19) and that hundreds of millions of smokers could benefit from switching to low-risk alternatives to smoking. The Q & A is primarily a vehicle for promoting prohibition and generating hostility to the pragmatic public health strategy of tobacco harm reduction. It is anti-scientific, its information is misleading, and its effect or purpose is to sow confusion and doubt rather than to candidly explain e-cigarettes.

I have set out the main sections of the latest Q & A below with a short general commentary on each section followed by the main claims in each section drawn out in block quotes followed by comments.

The table of contents below follows the structure of the WHO’s Q & A. I have highlighted each statement in the WHO Q & A in a box quote and followed by a short commentary on each.

The very framing of the question reveals the problem. The real question is “how dangerous?” This question should be asked in two ways: 

(1) how dangerous compared to the product that dominates the market, that is cigarettes? 

(2) how dangerous compared to some sort of benchmark of acceptable risk, for example, occupational exposure standards or other comparable behaviours? 

If vaping is much less risky than smoking, then there is a large health benefit for people who switch from smoking to vaping. If the use of a product is at a level of risk that is within our normal tolerance of risk, then there is not much reason to mount a big public health response to it – as with caffeine and coffee or moderate alcohol consumption.

In the following paragraphs, WHO never addresses the “how dangerous?” questions. But without addressing them, it has no basis for informing or advising anyone or for suggesting appropriate policy responses.

Electronic cigarettes (or e-cigarettes) are the most common form of electronic nicotine delivery systems (ENDS) and electronic non-nicotine delivery systems (ENNDS) but there are others, such as e-cigars and e-pipes. ENDS contain varying amounts of nicotine and harmful emissions. 

E-cigarette emissions typically contain nicotine and other toxic substances that are harmful to both users, and non-users who are exposed to the aerosols second-hand. Some products claiming to be nicotine-free (ENNDS) have been found to contain nicotine.

Nicotine is the main reason why people smoke or vape. It is a relatively mild psychoactive drug that has several effects – such as helping to control stress and anxiety and improving concentration. That is why people use it. It is dependence-forming, but nicotine is not very harmful in itself. It is not a cause of intoxication, oblivion, violence or, over the long term, serious disease. 

The harm to health is mainly done by the smoke: the toxic gases and sticky particles inhaled into the lungs along with the nicotine (sometimes called ‘tar’). The hazardous chemicals in tobacco smoke that are the main cause of cancer, cardiovascular and respiratory disease are mainly products of combustion formed in the tip of the burning cigarette and as the smoke cools. In contrast, e-cigarettes heat a flavoured nicotine liquid to form an aerosol of tiny droplets, which contain nicotine. But because the liquid is heated but not burnt, there is no combustion and therefore no products of combustion. So the harmful agents in cigarette smoke are either present at much lower levels or not detectable or measurable at all. 

Biomarkers show much lower toxic exposures. This can be seen experimentally by measuring hazardous agents found in the blood, saliva and urine, so-called biomarkers of exposure. These measurements show dramatically reduced exposures to the main hazardous substance of concern compared to smoking. Experts commissioned by Public Health England reviewed the available biomarker literature in 2018 and concluded

Vaping poses only a small fraction of the risks of smoking and switching completely from smoking to vaping conveys substantial health benefits over continued smoking. Based on current knowledge, stating that vaping is at least 95% less harmful than smoking remains a good way to communicate the large difference in relative risk unambiguously so that more smokers are encouraged to make the switch from smoking to vaping. It should be noted that this does not mean e-cigarettes are safe. [link]

The consumption of nicotine in children and adolescents has deleterious impacts on brain development, leading to long-term consequences for brain development and potentially leading to learning and anxiety disorders.

WHO draws on speculative theories that are based largely on rodent studies and large doses of nicotine to make this claim. The key point is that despite many generations of adolescent nicotine users growing up as smokers since the 1950s, no one has so far identified any lasting cognitive impairments in those adults who started using nicotine as adolescent smokers over this long period. It is a difficult area to study, and it is possible there are some ill effects, but this is far from established and definitely not with the unequivocal confidence conveyed by WHO in this answer. 

Writing in the American Journal of Public Health in 2021, fifteen former presidents of the Society for Research on Nicotine and Tobacco summarised the state of knowledge as follows:

Balfour, D. J. K., Benowitz, N. L., Colby, S. M., (2021). Balancing Consideration of the Risks and Benefits of E-Cigarettes. American Journal of Public Health111(9), 1661–1672.

Nicotine is highly addictive …

It is wrong to make the general claim that “nicotine is highly addictive”, although this statement is common. It depends on what is meant by addiction and how the nicotine is taken. I have addressed the question about nicotine addiction under the question heading “Are ENDS addictive?” below.

…and some evidence suggest that never-smoker minors who use ENDS can double their chance of starting to smoke tobacco cigarettes later in life.

WHO falsely asserts the operation of a so-called gateway effect. These claims are often repeated as if there is some evidence that the prior vaping caused the subsequent smoking. There is no evidence to support a causal gateway effect and much to suggest the opposite, notably the dramatic decline in youth smoking in the United States that coincided with a rapid rise in youth vaping, sometimes referred to as the “youth vaping epidemic”. 

The decline in the adolescent use of combustibles (i.e. smoking) accelerated after 2018 – coinciding with the so-called “youth vaping epidemic” 

Common liability is the far more plausible explanation. There is a completely different and much more likely explanation for the observed association: that the same sort of things that incline people to vape also incline them to smoke. These would be things like genetics, parental smoking, mental health status, school performance and delinquency, rebelliousness, and aspects of the family and community context. This is known as confounding by common risk factors, or sometimes as “common liability”. The evidence strongly supports this explanation, not the gateway theory. It means that e-cigarette use is more likely to be concentrated in people who have smoked or would otherwise smoke – offering a significant health benefit concentrated within the population most at risk. 

Evidence reveals that these products are harmful to health and are not safe. However, it is too early to provide a clear answer on the long-term impact of using them or being exposed to them. Some recent studies suggest that ENDS use can increase the risk of heart disease and lung disorders. Nicotine exposure in pregnant women can have similar consequences for the brain development of the fetus.

There is no convincing evidence that ENDS are seriously harmful to health. Once again we see the use of “harmful to health” and “not safe”, without asking the “how harmful?” or “how unsafe?” questions. The (unstated) studies that supposedly show that ENDS increases the risks of lung or heart disease are highly problematic. Almost all ENDS users old enough to experience significant disease have been long-term smokers. It is impossible to separate the effects of their smoking history from the marginal effects of their time as vapers. Some studies even count heart or lung disease episodes that occurred before the vaping started in their calculations of vaping risk. There are many studies that show that ENDS have an observable effect on the body, but there is little to show that these effects amount to a clinically significant risk. 

This is how the US National Academies of Science, Engineering and Medicine summarised the risks in its 2018 report: 

National Academies of Science, Engineering and Medicine NASEM (US).  The Public Health Consequences of E-cigarettes. Washington DC. January 2018. [link]  Launch presentation summary (slide 44)  [link][link]

The long term effects may be negligible. The statement about the long-term is really a statement of the obvious – we do not have the luxury of time travel to observe with certainty what the long term effects will turn out to be. The health effects of long term use may well turn out to be trivial. We do know the toxic exposures involved with vaping are much lower than for smoking (the second point) and therefore we should default to expecting health burdens to be much lower too. Also, it is worth bearing in mind that people can smoke for two decades (from say age 15 to 35) or more and not suffer any noticeable loss of life expectancy. It takes a lot to get sick, even from smoking.

ENDS use can also expose non-smokers and bystanders to nicotine and other harmful chemicals.

There is no evidence of material risk to bystanders. WHO continues with its unquantified approach to risk. The framing “can also expose” is wholly misleading in this context. What matters is how much exposure and to what sort of hazard? I have responded to this assertion under WHO’s question 5. Are secondhand ENDS emissions dangerous?

Electronic delivery systems have also been linked to a number of physical injuries, including burns from explosions or malfunctions, when the products are not of the expected standard or are tampered with by users.

E-cigarette use is likely to substantially reduce injuries. Again, some context is required. Yes, there are isolated incidents involving battery malfunctions or short circuits (e.g. through contact with coins in pockets). But this comes nowhere close to the carnage caused by smoking-related fires. The US National Fire Protection Association gives some perspective: 

  • During 2012-2016, an estimated annual average of 18,100 (5%) reported home structure fires started by smoking materials killed an average of 590 (23%) people annually, injured 1,130 (10%) per year, and caused $476 million in direct property damage (7%) per year.
  • One in 20 home (5%) home structure fires were started by smoking materials. These fires caused almost one in four (23%) home fire deaths, and one in 10 (10%) home fire injuries.
  • Smoking was the leading cause of home fire deaths for the five year period from 2012-2016. Overall, one of every 31 home smoking material fires resulted in death.

Has it occurred to WHO that mass switching from smoking to vaping would dramatically reduce the problem of fires and burns? This is because they do not involve an ignition source.

Accidental exposure of children to ENDS e-liquids pose serious risks as devices may leak, or children may swallow the poisonous e-liquid.

Nicotine e-liquids pose a minor risk to safety. Again, what matters is the scale of this problem and other problems that it offsets. There are accidents caused by almost everything – not least medicines, cleaning fluids, cosmetics and alcohol. Again what matters is the “how much harm?” question. A look at the reports of US Poison Control Centers data (Annual report 2020 – PDF) gives some perspective: 

Pediatric poison exposures and deaths by exposure substance 2020 data 
Table 17C & 17D

Tobacco, nicotine and e-cigarettes combined are ranked at 25 in pediatric exposure reports (17C) and don’t figure in the top 25 for deaths (17E). But this combines tobacco and e-liquid exposure. Table 22 in the report shows that tobacco products account for 72% of the combined total pediatric exposures for tobacco, nicotine and e-cigarettes. Not mentioned by WHO: nicotine medications accounted for 1,608 poison exposures in 2020.

Written by Clive Bates

UK is Right to Delay the Decision on China’s Semiconductor Takeover

The UK government has decided to delay its decision on whether China can take over the UK’s largest semiconductor company. In May, an inquiry into the state of UK chips was announced.

The Consumer Choice Center, a global consumer advocacy group, welcomed the decision, arguing that at a time of great geopolitical turbulence and global chip shortages, the UK should indeed be extremely cautious about any dealings with China.

“China is well-known for building back-doors into its technologies, spying, and breaching users’ privacy. For that reason, the fact that China owns major chip firms in the UK and aspires to expand is concerning. To compensate for the once lenient approach towards Chinese expansion into the UK semiconductor sector, the government should now focus on enhancing domestic semiconductor production,” said Maria Chaplia, Research Manager at the Consumer Choice Center.

“Regaining a competitive edge in the semiconductor industry is vital, but it is impossible without taking an evidence-based approach to PFAS, a grouping of 4000+ man-made chemicals, which are vital for the production of semiconductors. If the UK is serious about increasing domestic chip production, they have to also work to secure the key inputs involved in the production process, and PFAS are one of those key inputs.” said David Clement, North American Affairs Manager at the Consumer Choice Center.

“British green groups have been fear mongering around PFAS, but the UK government should prioritise long-term national security and consumer welfare over populist claims,” added Chaplia.

“With the global chip shortage, the UK has a unique chance to become a semiconductor powerhouse if it doesn’t ban PFAS. Among other things, this will ensure the UK can effectively counter China’s increased chip manufacturing. The UK government shouldn’t succumb to Chinese influence and calls to ban all PFAS,” concluded Chaplia.

Proposta da Anatel de padronizar entrada de carregadores é inimiga da inovação

A Agência Nacional de Telecomunicações (Anatel) divulgou nesta terça-feira (28) uma proposta para padronizar a entrada de carregadores nos celulares. Com base em projeto da União Europeia, a agência brasileira pretende exigir a porta USB tipo C como padrão para todos os conectores de celular e carregador no país.

Em resposta, Fabio Fernandes, diretor de comunicação do Consumer Choice Center, disse que um carregador comum imposto pela Anatel, seguindo o modelo da UE, prejudica a inovação, restringe a concorrência e acaba prejudicando os consumidores.

“A concorrência é o maior impulsionador da inovação e do progresso. Todos nós temos preferências diferentes e, na maioria das vezes, cada um de nós tem uma empresa de eletrônicos de consumo favorita, seja Apple, Samsung, ou Google. Compelidas a competir, as empresas têm incentivos para continuar melhorando seus produtos e oferecendo mais opções. Os carregadores padronizados sugeridos pela Anatel infringiriam nesse espírito empreendedor”, disse Fernandes.

Read the full text here

ANATEL QUER PADRONIZAR CARREGADORES DE CELULAR, MAS ESPECIALISTA QUESTIONA INICIATIVA

A Agência Nacional de Telecomunicações (Anatel) iniciou nesta terça-feira, dia 28, uma consulta pública para a proposta de tornar carregadores USB-C obrigatórios para todos os celulares vendidos no Brasil. A consulta vem na esteira da decisão da União Europeia de adotar o USB-C como padrão universal para smartphones e outros eletrônicos até 2024.

“Atenta aos referidos movimentos do mercado internacional, a área técnica da Anatel avaliou o tema e apresentou uma proposta com abordagem similar para aplicação no mercado brasileiro”, diz o texto no blog da agência.

A adoção de um padrão de carregamento tipo USB-C tem o maior impacto sobre a Apple, já que iPhones ainda usam o carregador Lightning da própria companhia. A Apple criticou a proposta de lei quando ela ainda estava sendo debatida na UE, dizendo que legislações do tipo “engessam a inovação em vez de encorajá-la”. No entanto, há rumores de que a gigante de tecnologia já está trabalhando para passar seus produtos para carregamento USB-C, talvez já no iPhone 15.

As vantagens do USB-C obrigatório citadas na consulta incluem reduzir o lixo eletrônico e oferecer mais conveniência aos consumidores brasileiros. A Anatel diz ainda que vem trabalhando na padronização de carregadores para celular há anos. Em 2019, por exemplo, a agência conseguiu a aprovação da Recomendação L.1000, que define o USB-C como protocolo para terminais móveis de carregamento.

A medida que a Anatel pretende adotar é questionada por Fabio Fernandes, diretor de comunicação do Consumer Choice Center, um movimento global que luta pelos direitos do consumidor. Para ele, um carregador comum imposto pela Anatel, seguindo o modelo da UE, prejudica a inovação, restringe a concorrência e acaba prejudicando os consumidores.

Read the full text here

BENDSTA calls for scrapping vape ban from draft tobacco control law

In a press conference the association leaders said that the ban on vaping products will work against the Prime Minister’s vision of creating a tobacco-free Bangladesh by 2040. 

The organization put three-point demands to the health ministry, including recognizing vaping as a “quitting tool” and separating it from tobacco products like cigarettes.

BENDSTA organized the press conference on Monday in Dhaka to provide its opinion on the proposed vaping-related clauses in the Smoking and Usage of Tobacco Products (Control) Act. 

The draft amendments include a new ban on e-cigarettes or vapes, under which production, import, export, storage, sale and transportation of e-cigarettes or their parts will be prohibited. 

BENDSTA president Masud UZZaman said, “Banning vaping products will harm Bangladesh’s goal of becoming a tobacco-free country by 2040. He said the proposal to ban vaping is a move that will take Bangladesh backwards and shows that the policymakers are not considering multiple credible evidence for vaping’s effectiveness in reducing cigarette smoking.” 

Read the full text here

Why nicotine is part of the solution to end smoking, according to experts

In 1976, Professor Michael Russell, a pioneer in the study of tobacco dependence, famously said, “People smoke for nicotine but die from the tar.”

It’s the thousands of chemicals contained in tobacco smoke that make tobacco use deadly.

“This toxic mix of chemicals—not nicotine—causes the serious health effects among those who use tobacco products, including fatal lung diseases, like chronic obstructive pulmonary disease (COPD) and cancer,” according to the US Food and Drug Administration (FDA), echoing Russell’s iconic words from almost half a century ago.

Collectively known as tar, these toxic substances (carbon monoxide, formaldehyde, ammonia, hydrogen cyanide, arsenic, DDT, etc.) are produced by the burning of dried tobacco leaf and are subsequently inhaled by the smoker.

Nicotine, while highly addictive, does not cause diseases associated with smoking. Similar to caffeine, it is a food-grade substance producing stimulant and sedative effects. It is also a main component prescribed by doctors to help patients quit smoking.

“It is the toxins in cigarette smoke…that cause smoking-related disease and death, not the nicotine,” according to a leaflet of nicotine replacement therapy (NRT) inhalator.

Unfortunately, there are a lot of misinformation and misconceptions about nicotine. More than 57% of respondents in the Health Information National Trends Survey (HINTS) of the US National Cancer Institute falsely agreed with the statement that “nicotine in cigarettes is the substance that causes most of the cancer caused by smoking” and even 80% of physicians falsely believe that nicotine causes cancer.

Read the full text here

Pentingnya Perlindungan Hak Kekayaan Intelektual untuk Membangun National Branding Indonesia

Perlindungan hak kekayaan intelektual merupakan salah satu aspek yang sangat penting dalam pembangunan ekonomi suatu negara. Terlebih lagi, saat ini kita memasuki era ekonomi digital, di mana inovasi dan kreativitas merupakan faktor yang sangat penting untuk memajukan perekonomian.

Adanya perlindungan hak kekayaan intelektual yang kuat tentu merupakan sesuatu yang sangat penting untuk mendorong inovasi dan kreativitas. Melalui perlindungan kekayaan intelektual yang kuat, maka hak para inovator dan produsen untuk bisa menikmati manfaat ekonomi dari karya yang dibuatnya bisa terlindungi.

Bila sebuah negara tidak memiliki kekayaan intelektual yang kuat, maka karya-karya yang dibuat oleh para inovator dan produsen bisa dengan mudah dicuri dan dibajak oleh pihak-pihak yang tidak bertanggung jawab. Dengan demikian, para inovator dan produsen tersebut tidak akan bisa mendapatkan manfaat ekonomi secara penuh dari karya yang dibuatnya.

Dengan demikian, maka insentif seseorang untuk berkarya dan berinovasi juga dapat semakin menurun. Hal ini dikarenakan, manfaat ekonomi hasil kerja keras mereka bisa dengan mudah dicuri dan dimanfaatkan oleh orang lain.

Bila insentif para inovator dan pemilik usaha untuk berkarya dan berinovasi semakin rendah, tentunya hal tersebut akan membawa dampak yang sangat negatif terhadap perekonomian. Dengan demikian, maka akan semakin seidkit pula lapangan kerja yang akan terbuka bagi masyarakat.

Dengan semakin berkurangnya lapangan kerja, tentu juga akan sangat sulit meningkatkan pendapatan masyarakat. Dengan demikian, daya beli masyarakat juga menjadi tidak meningkat, dan hal ini tentunya akan membawa dampak buruh bagi pertumbuhan ekonomi.

Selain itu, semakin terbatasnya ketersediaan lapangan kerja bukan merupakan satu-satunya dampak negatif yang akan ditimbulkan bila para inovator dan pemilik usaha memiliki insentif yang lebih sedikit untuk berinovasi. 

Kesempatan kita untuk memperkenalkan berbagai produk hasil karya anak bangsa kepada negara lain juga akan semakin berkurang. Bila kita memiliki kesempatan yang besar untuk memperkenalkan produk-produk karya anak bangsa, tentu hal tersebut juga akan membawa dampak yang sangat positif bagi nation branding Indonesia di mata dunia internasional.

Nation branding sendiri didefinisikan sebagai bagaimana sebuah negara atau tempat mempromosikan dirinya kepada orang lain, khususnya dari luar negeri, untuk berkunjung, berinvestasi, atau membangun reputasi yang baik tentang negara tersebut. 

Nation branding membuat sebuah negara mampu untuk menonjolkan dirinya dibandingkan dengan negara-negara tetangganya, sehingga mampu lebih banyak menarik pengunjung untuk datang atau pun investor untuk membawa modal mereka ke negaar tersebut, yang pastinya akan sangat berpotensi meningkatkan perekonomian di negara tersebut (brandfinance.com, 21/10/2019).

Ada banyak contoh yang sangat umum kita kenal terkait dengan nation branding sebuah negara. Misalnya, kita mengenal Jerman merupakan negara dengan teknik industri yang sangat persisi, Jepang sebagai negara yang sangat efisien, dan Italia yang terkenal dengan industri fashion kelas atas (brandfinance.com, 21/10/2019). 

Branding yang sangat unik dan positif ini tentu akan sangat berpengaruh pada insentif seseorang untuk mengunjungi atau berinvestasi di negara tersebut.

Nation branding negara-negara tersebut tentu tidak bisa terjadi dalam sekejap, dan salah satu faktor yang memainkan peran yang sangat dominan adalah adanya berbagai industri yang melahirkan berbagai persepsi tersebut, yang akhirnya diterima oleh kalangan internasional. 

Jerman sebagai negara dengan teknik industri yang persisi dan luar biasa misalnya, salah satunya bisa dilihat dari berbagai produk otomotif yang dikeluarkan oleh negara tersebut, seperti BMW dan Mercedes Benz.

Sementara itu, Jepang sebagai negara yang sangat efisien bisa dilihat melalui berbagai produk-produk teknologi dan juga otomotif yang berasal dari negara tersebut, seperti mobil-mobil yang simple namun bertahan lama, dan juga teknologi kreatif seperti toilet pintar dengan berbagai macam fitur. 

Selain itu, Italia memiliki reputasi sebagai negara dengan cita rasa fashion yang tinggi juga dimunculkan dari berbagai produk fashion dari negara tersebut, seperti Versace, Armani, Prada, dan lain sebagainya (bandungklik.com, 29/6/2021).

Pentingnya adanya perlindungan hak kekayaan intelektual yang kuat untuk membangun nation branding juga merupakan hal yang diakui oleh Kementerian Hukum dan Hak Asasi Manusia (Kemenkumham) Republik Indonesia. 

Wamenkumham Eddy Hiariej mengatakan bahwa, salah satu potensi besar dari kekayaan intelektual adalah dapat membentuk identitas atau branding dari bangsa Indonesia. Nation Branding ini memilki potensi untuk meningkatkan daya saing negara kita, untuk mempromosikan kepentingan ekonomi, politik, dan sosial (kemenkumham.go.id, 12/5/2022),

Melalui perlindungan hak kekayaan intelektual yang kuat, kita berpotensi besar bisa meningkatkan berbagai sektor dan industri yang dapat menunjukkan ciri khas dan juga keunggulan kompaatif Indonesia bila dibandingkan dengan negara lain. 

Misalnya, berbagai makanan tradisional Indonesia yang sangat beragam, atau berbagai karya seni tradisional seperti batik, yang tentunya memiliki potensi besar sebagai sarana untuk meningkatkan persepsi positif Indonesia di mata orang-orang dari negara lain.

Sebagai penutup, bila kita memiliki perlindungan hak kekayaan intelektual yang kuat, hal ini bisa memberikan insentif lebih besar bagi para pekerja kreatif dan pelaku usaha untuk berkarya dan berinovasi, termasuk diantaranya yang bergerak di bidang kerajinan dan produk-produk tradisional. 

Dengan demikian, posisi Indonesia di mata internasional bisa semakin meningkat, yang tentunya akan berpotensi besar membawa dampak yang sangat positif terhadap perekonomian mellaui investasi, turisme, dan lain sebagainya.

Originally published here

Celulares poderão ter carregador único

A Agência Nacional de Telecomunicações (Anatel) divulgou na terça-feira uma proposta para padronizar a entrada de carregadores dos celulares no Brasil. Com base em um projeto da União Europeia, a agência brasileira pretende exigir a porta USB tipo C como padrão para todos os conectores de celular e carregador no país.

A proposta de ato normativo da Anatel está em consulta pública, o que significa que ainda não está valendo. No site da agência, a minuta de ato normativo receberá contribuições da sociedade.

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