Debunking the “myths” of vegan fashion

A week ago, the British Consumer Choice Center announced in a press release the start of the #ChoiceInFashion campaign: “We want to inform consumers about animal-derived materials and to debunk the myths and urban legends about vegan fashion that are being spread by self-proclaimed animal rights groups.” Consumers would be put under increasing pressure to avoid animal products, laments the campaign. The CCC (which uses the same abbreviation as the Clean Clothes Campaign) represents consumers in more than 100 countries and is fighting for the preservation of a choice in consumer products (not only in fashion) and against increasing regulations. “We are closely monitoring regulatory trends in Ottawa, Washington, Brussels, Geneva and other regulation hotspots and inform and activate consumers in order to fight for the continuation of choice”, it adds. In short: the demonisation of animal products should stop.

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