Bill Wirtz, policy analyst for the Consumer Choice Center, said: “The intentions of PHE are understandable, but rectifying the bad nutritional habits and lack of exercise of some with outright bans for others is just blatantly unfair.”

He added: “Nobody is denying that we could all lose weight by only living on water and crispbread, but being a free society means being able to enjoy a pizza, a burger or an ice cream when you like. Educating rather than banning should be our aim.

“Ultimately it’s the government that needs to make the decisions regarding these proposed bans on food items. Even a simple execution of PHE’s recommendations would be [a] clear message that this government does not believe in informed and responsible consumers.”

Read more here