As economic tensions and regulatory fragmentation deepen between the United States and the European Union, finding constructive pathways for cooperation has become more urgent than ever. A recent policy paper by the Consumer Choice Center addresses this challenge by offering pragmatic solutions aimed at strengthening transatlantic ties through innovation, consumer-friendly regulation, and mutual economic benefit. Rather than fueling a regulatory trade war, the paper advocates for policies that align incentives, promote digital innovation and enhance consumer welfare on both sides of the Atlantic.
To discuss the ideas behind the paper and the broader vision for EU–US cooperation, we spoke with three leading voices from the Consumer Choice Center. Yaël Ossowski, Deputy Director, brings years of experience in transatlantic policy and consumer advocacy. Eglė Markevičiūtė, Head of Digital & Innovation Policy and former Deputy Minister at the Lithuanian Ministry of Economy and Innovation, contributes deep insight from both the public and innovation sectors. Zoltán Kész, Government Affairs Manager and former Member of the Hungarian Parliament, adds a valuable perspective from the intersection of civil society and policymaking. Together, they explore how smart, cooperative regulation can move beyond protectionism and toward shared prosperity.
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