Stigmatising tastes and ‘dual food quality’ is mere populism

Stigmatising tastes and ‘dual food quality’ is mere populism

Frederik Roeder
Managing Director
Consumer Choice Center
[email protected]

BRUSSELS, BELGIUM – The EU Commission today published an action package to tackle the alleged problem of so-called “dual food quality”. Commissioner Věra Jourová promised not only over 2 million Euros to develop a methodology and subsidies for Member States, but also guidance for national authorities.

Jourova and Juncker are going deep down the populist rabbit hole which questionable politicians such as Robert Fico and Victor Orban dug for them. Instead of acknowledging that consumers’ preferences are different among member states, Jourova is driven by upcoming elections in her home country of Czechia and wants to ‘deliver’ something at the expense of consumer choice and free enterprise.

Fred Roeder, Managing Director of the Consumer Choice Center, stresses, “No one forces consumers to purchase any particular brand. They are free to pivot to other products if they aren’t happy with the taste or consistency of some offered brands in their country. Given that this doesn’t happen much, it shows that food producers apparently hit the local median taste with their regionalised strategy of ingredients. Calling for mandatory harmonization of the taste of products all across the EU neglect the reality of a diverse union”.

“Stigmatising different tastes and consistency of food products to an East-West conflict is mere populism. There are also massive differences in taste, consistency, and color among fairly homogenous groups of countries. This is driven by consumer preferences and choice,” he added.

CCC Managing Director is available to speak with accredited media about food quality regulations and consumer choice issues. Please send media inquiries HERE.

The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Ottawa, Washington, Brussels, Geneva and other hotspots of regulation, and inform and activate consumers to fight for #ConsumerChoice. Learn more at


About Fred Roeder

Fred Roder has been working in the field of grassroots activism for over eight years. He is a Health Economist from Germany and has worked in healthcare reform and market access in North America, Europe, and several former Soviet Republics. One of his passions is to analyze how disruptive industries and technologies allow consumers more choice at a lower cost. Fred is very interested in consumer choice and regulatory trends in the following industries: FMCG, Sharing Economy, Airlines. In 2014 he organized a protest in Berlin advocating for competition in the Taxi market. Fred has traveled to 100 countries and is looking forward to visiting the other half of the world’s countries. Among many op-eds and media appearances, he has been published in the Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Die Welt, the BBC, SunTV, ABC Portland News, Montreal Gazette, Handelsblatt, Huffington Post Germany, CityAM. L’Agefi, and The Guardian. Since 2012 he serves as an Associated Researcher at the Montreal Economic Institute.