LETTERS: I read the report “CCC called for informed decision-making to counter negative palm oil perception” (NST, Sept 22) with great interest.

Most interesting was Consumer Choice Centre (CCC) representative Tarmizi Anuwar’s statement that “consumers and industries alike must also be diligent in ‘cutting through the noise’ to reveal the true value of products”.

Media platforms, like NST, play a critical role in informing consumers. 

I have followed the palm oil industry for over a decade.

As a conscientious consumer, it has not been an easy to shop for goods that do not impact the environment.

However, if media or social media is to be believed, then taking an anti-palm oil sentiment is easy considering the massive amounts of “noise” against palm oil.

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