Generation End Game policy will impact fundamental rights of consumers

THE validity of the law can be questioned if the drafting of the law does not take into account the basic rights of consumers.

A case in point is the Tobacco and Smoking Products Control Bill 2022 which culminated in the Generation End Game (GEG) has somehow curtailed the right of consumers to choose with the state apparently controlled consumer choices and actions.

“(If this happens), it is not impossible that the way we cut our hair and wear it will also be controlled in the future. This is a dangerous precedent and a wrong move by the Government,” opined Arunachala Research & Consultancy Sdn Bhd’s principal consultant R. Paneir Selvam.

“The highest law in Malaysia is the Federal Constitution which recognises the fundamental rights of all Malaysians. If we do not focus on this matter, the validity of the law will be questioned.”

According to the think tank founder who was the main panellist at the online webinar entitled Ending Generation End Game, Rules of Law and the Constitution organised by the Consumer Choice Centre (CCC) Malaysian chapter, the law enacted must uphold the principle of equality and consumer rights must be prioritised.

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