A bevy of company executives and former politicians — all of whom are now involved in the burgeoning legal cannabis industry — are expected to attend what is being billed as the first ever “Cannabis Conclave,” a three-hour lunch at an alpine restaurant only accessible by cable car.

Attendees of the event at Restaurant Höhenweg will be able to “listen to insights by leading cannabis executives and investors while enjoying a three-course Swiss lunch” consisting of Swiss cheese pasta, meat fondue and “kaiserschmarrn” or fried pancakes.

Among those schedule to appear at the lunch are former Israeli prime minister Ehud Barak, who serves as chairman of the Israeli medical cannabis company InterCure, and Bruce Linton, CEO of Canopy Growth Corp. 

This year marks the first time that cannabis events, attracting prominent members of the industry, are being held on the sidelines of the World Economic Forum, a sign of growing legitimacy of the global marijuana sector.

Canadian investment bank Canaccord Genuity Corp. — one of the first investment firms to become involved in cannabis dealmaking — is a co-sponsor of Cannabis Conclave, along with the Consumer Choice Center, an organization based in Brussels that calls itself a “consumer rights organization to mobilize millennials against overburdensome regulation that limits choice.”

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