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- Innovation, Brands & IP
By 2020, for the first time in human history, there will be more people over the age of 64 than under the age of 5. This is mainly thanks to innovations in health, food, and biosciences. Consumers are the main benefactors of such innovation in society. Innovation and scientific breakthroughs provide the best and most sustainable solutions to the challenges that humanity faces, be it ecological or epidemiological problems. It is new technologies and innovative medical solutions that will help to tackle these challenges. And while consumers benefit from these and hence enjoy longer and better lives, more prosperity, and yet more choice on what to buy and what to consume, more voices are clamouring and advocating for policies that might endanger future scientific progress.
This report is published by the ECR Party and not the Consumer Choice Center. The views and opinions expressed in this publication should not be regarded as reflecting any opinion, position or association of the Consumer Choice Center.