Tobacco controllers have turned from attacking tobacco to focus on all forms of nicotine use, two organisations, the Consumer Choice Centre and the World Vapers’ Alliance, have published a paper calling for the end to the war on nicotine – arguing for evidence-based approaches in Europe and globally.

The Consumer Choice Centre and the World Vapers’ Alliance say that vaping and other alternative nicotine products such as nicotine pouches have been recognised as far less harmful than smoking, “yet their lifesaving qualities continuously come under fire for a variety of reasons.”

They argue that prohibitionists have decided that vaping needs to be attacked because it looks like smoking and there is nicotine contained within e-liquid.

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