CONSUMERS FOR LIBERTY: The Consumer Choice Center, a grassroots-led movement that will begin operations next month, wants to mobilize millennials against what its founders argue is overburdensome regulation that limits choice.

There’s a new consumer lobby group in town that’s set on challenging the 55-year-old European Consumer Organization, better known by its acronym BEUC.

The arrival of Uber and its subsequent shutting down by Berlin regulators was “the key trigger” behind director Frederik Roeder’s decision to set up the group, which already has staff in Brussels, Milan, London, Vienna, Berlin, Toronto and Washington.

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