LEGISLATIVE ASSEMBLY OF ONTARIO: To ensure we combat the illegal market effectively, the total number of retail store authorizations will be limited only by market demand. We believe this is the right approach. So too does David Clement, North American affairs manager for the Consumer Choice Center, who said, “Not having a cap on cannabis retail outlets will mean that the cannabis market will be able to accurately respond to market pressures and demand for the product…. More importantly, it is a huge step in the right direction in terms of combating the black market and ensuring that consumers make the transition from purchasing cannabis illegally to purchasing it legally.”

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