WASHINGTON, D.C. — The Trump administration has finally unveiled the new 2025-2030 Dietary Guidelines for Americans, a revamp that calls for “prioritizing high-quality protein, healthy fats, fruits, vegetables, and whole grains,” reimagines the ‘food pyramid’ and honors consumer choice and responsibility regarding alcohol consumption. The new guidelines pivot away from a push within the previous Biden Administration to recommend that “no amount is safe” regarding alcohol, and discourage Americans from drinking at all, ever.
The Consumer Choice Center was one of many consumer groups sounding the alarm about biased science creeping into Health & Human Services in 2023, pushed by international anti-alcohol activists and the “Canadian model.”
DAVID CLEMENT, North American Director of the Consumer Choice Center has worked on the issue of consumer alcohol intake with a focus on the Canadian model, and said of the new U.S. Dietary Guidelines: “The idea that ‘no amount of alcohol is safe’ was always nonsensical, given the research showing that moderate drinkers have a lower all-cause mortality than those who abstain from alcohol entirely. It’s very significant that the Trump Administration is clarifying the difference between hazard and risk around alcohol consumption.”
In conjunction with the Dietary Guidelines release, the House Oversight Committee led by James Comer (R-Ky.) released a staff report titled “A Study Fraught with Bias: How the Biden Administration’s Alcohol Intake and Health Study Tried to Undermine the 2025-2030 Dietary Guidelines for Americans.” It outlines how a coordinated effort by activists misled the Biden Administration’s ICCPUD alcohol study and uncovers evidence that it was conducted in a manner inconsistent with federal law, wasted taxpayer dollars, and promoted serious bias against consumer choice in consuming alcohol.
“The Committee on Oversight report confirms what I’ve argued since 2023, which is that the researchers involved in developing the Canadian research and policy around alcohol guidance began with an objective, abstinence from alcohol, and worked backward from there. I applaud Rep. Comer’s efforts to clarify the science for Americans and promote responsible habits and choice within HHS’s final guidelines,” Clement added.
At today’s press conference, Dr. Mehmet Oz answered the first questions about the Guidelines and explained why they dropped the prior language about “two drinks a day for men — one for women,” opting for a message of moderation instead. “Alcohol is a social lubricant,” said Oz, going on to explain that the mental health benefits associated with alcohol as a draw for social activity and celebration, outweigh the baseless “drinks per day” guidance.
Stephen Kent, Media Director for the Consumer Choice Center had this to say about Oz’s remarks: “The Administration is being incredibly pragmatic here, in addition to following the sounder science of the Congressionally authorized National Academies of Sciences, Engineering, and Medicine (NASEM) study on alcohol safety. Oz said what we all know as common sense, “Don’t have a drink for breakfast,” and moderate based on your own unique physical traits and dietary concerns. An alcoholic male, for instance, should not have “two drinks per day,” and now our federal guidelines don’t suggest anything of the sort.”
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The Consumer Choice Center is an independent, nonpartisan consumer advocacy group championing the benefits of freedom of choice, innovation, and abundance in everyday life for consumers in over 100 countries. We closely monitor regulatory trends in Washington, Brussels, Ottawa, Brasilia, London, and Geneva.
Find out more at consumerchoicecenter.org
