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BREAZY: One of the most straightforward responses from vapor companies came from Consumer Choice Center, whose senior fellow, Jeff Stier, applauded the FDA’s efforts. He also said that responsible regulation is possible while still offering adult consumers an alternative to cigarettes that significantly reduces the harm from smoking.

“We applaud FDA for cracking down on online and physical retailers running afoul of the law and selling vaping and nicotine-delivery products to kids under 18,” Stier said. “The presence of life-saving products like Juul and other e-cigarettes are a boon to public health. But anti-e-cigarette activists want to throw the baby out with bathwater.”

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