Plain packaging: ‘Brand-theft’ or better consumer protection?

EURACTIV: The rising trend of imposing plain packaging on unhealthy products has raised eyebrows in the industry, which fears that its brands are under threat. The World Health Organisation, on the other hand, insists that the measure provides a long-term benefit for public health.

READ MORE: https://www.euractiv.com/section/health-consumers/news/plain-packaging-brand-theft-or-better-consumer-protection/

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