The government has introduced its Tobacco and Vapes Bill in Parliament today.

The Bill will see anyone born after 2009 prohibited from legally buying a cigarette for the rest of their lives, as well as imposing strict restrictions on other nicotine products such as vapes, heat not burn products and nicotine pouches.

Mike Salem, The UK Country Associate for the Consumer Choice Center (CCC), reacted to the news: “Whilst it is predictable that the prohibition was going to be introduced, I am extremely concerned and disappointed with how little regard the government has had for consumers’ voices, particularly the young voices.”

The legislation was originally introduced by the previous Conservative government but fell through as the election was called. Labour has brought back a more restrictive legislation that has so far proved unpopular with consumers.

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