Both the EU Beating Cancer Plan and Dutch vape flavour ban – expected to enter into force on 1 July 2022 – fail to see the important role vaping plays in helping smokers quit.

Vaping is safe, and the EU must give it a chance

Such an approach doesn’t stand up to scrutiny and does nothing to reduce the smoking rates and beat cancer. The longer Europe continues to ignore an emerging plethora of studies on vaping and its lifesaving properties, the more lives will be lost.

Nearly 700,000 Europeans die every year as a result of smoking-induced cancer. Unless the EU recognises the benefits of vaping, these numbers will likely persist, depriving future generations of tobacco-free saved years of life. Anti-vaping policies are anti-human rights because they knowingly endanger the lives of smokers by limiting their access to an effective harm reduction tool.

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