DEBATE: London Fashion Week is drawing to a close, but does fast fashion stand up to ethical scrutiny?
Bill Wirtz, senior policy analyst at the Consumer Choice Center, says YES.
Every few weeks, there is a new environmentalist quest to ban something that consumers like. While activists in the UK are protesting “fast fashion”, their German counterparts are shouting about SUVs,in the hope that a week of media attention will move someone in parliament to overreact and outlaw it.
The truth is this: certain consumers want to follow fashion trends on a seasonal basis, and that remains their prerogative. Hardly any consumer renews their entire wardrobe twice a year (mostly for financial reasons). They merely complete it with a new sweater or jeans. And they should be allowed to.
Sustainability is not ignored: many of the brands accused of contributing to climate change are already running sustainability commitments, and even have in-store recycling programmes.
Yes, some consumers follow trends as a way to express their personal style or artistic expression, while others opt for long-term and more durable options. The choice is key – and it would be unethical to limit that.