Opinion: About 80% of all cannabis bought in Canada is being purchased on the illegal market, far from the 50% figure claimed

The federal election is just a few months away, which means Canadians are going to be bombarded with claims from the government about its apparent successes, while at the same time hearing endless counter arguments from opposition parties. In this sea of endless noise, it can be difficult to parse out where the federal government actually stands on its claims, and whether the opposition parties have legitimate grievances, or are just opposing for the sake of opposing.

When election day does come, Canada will be a year in to cannabis legalization, which gives us a good opportunity to reflect on how things have gone thus far. Legalization is smart policy overall. That said, at nearly the one-year mark, there is lots to reflect on regarding Canada’s cannabis legalization experiment.

Just last week new StatsCan figures came out in regards to consumer behaviour and cannabis usage. Some interesting facts emerged, like the fact that men are two times more likely to consume cannabis than women are, and that men are more likely to use cannabis for non-medicinal reasons. In addition to usage patterns, StatsCan revealed that 48 per cent of cannabis consumers surveyed said they purchased some of their cannabis in the legal market. As soon as the report came out, Trudeau’s right-hand man, Gerry Butts, and senior policy adviser Tyler Meredith, were quick to pat themselves on the back for “wiping out half of the illegal market.” Wiping out half of the illegal market would be incredible, and something worth congratulating, if it were true.

The first issue with their claim is that Canadians surveyed had to self report, meaning they had to admit to committing an illegal act in order to fall into the “purchased illegally” category. Anyone who has taken an introductory research methods course knows that this percentage is almost certainly undervalued, with the real percentage of illegal purchasers being much higher. In fact, StatsCan data from the same report hints at that very fact, with 37 per cent of consumers saying they got their cannabis from family and friends. Facing the reality of admitting to a crime, it is likely that many of those surveyed opted for the family and friends option, over admitting to making illegal purchases. Ironically, the report cited by Butts and company actually explains that less than 30 per cent of cannabis consumers purchase exclusively in the legal market.

Beside the issue of self reporting, both Butts and Meredith made their 50 per cent claim based on data that doesn’t actually mean that half the illegal market is gone. It is fantastic that nearly 50 per cent of consumers self reportedly purchased some cannabis legally, however, that figure doesn’t actually mean that half the illegal market has been wiped out. This type of analysis is incredibly sloppy, because it doesn’t take into account the quantity of cannabis purchased. The past StatsCan quarterly snapshot showed that Canadians spent $5.9 billion on cannabis, with the black market accounting for $4.7 billion of that total. Thus, approximately 80 per cent of all cannabis bought in Canada was done so in the illegal market, which is far off from the 50 per cent figure being touted by Liberal party brass.

Canadians are smart enough to know when their government is telling half truths for the purpose of misdirection 

There are a variety of reasons why the illegal market is still persistent in post-legalization Canada. Those reasons largely come down to three factors: price, access and product variability. For each of those factors, the federal government failed to put consumers first when creating Canada’s legal framework. For price, it has been well documented that illegal cannabis is getting cheaper, while legal cannabis is heading in the opposite direction. The price gap between legal and illegal cannabis is largely a combination of poor federal policy compounded by provincial mistakes. Legal cannabis, at the federal level, has GST applied to it, a 10 per cent excise tax, and half a billion dollars in compliance fees for producers. These taxes and fees, in addition to provincial boutique taxes, are in large part why legal cannabis is upwards of double the price of illegal cannabis.

For access, the federal government’s overly cautious approach has significantly hampered the consumer experience for those who do purchase legally. Anyone who has been into a legal store right away sees the sterile nature of Canada’s legal market. Products can’t be seen in advance by consumers, and when they do get their product, their purchase is in overly paternalistic plain packaging. On top of that, the marketing and advertising restrictions for legal cannabis more closely mirror tobacco restrictions, when they should be more in line with how alcohol is marketed. All of these federal rules treat adult consumers like children, and take the fun out of the legal industry. This matters because the legal industry has to be more attractive than the illegal industry, and it’s hard for the legal industry to do so with its hands tied behind its back.

Lastly, is product variability. The federal government made the mistake of legalizing only dried cannabis and oils on legalization day. It misguidedly gave itself a one-year buffer to roll out edibles, extracts and topicals. Failing to legalize all product varieties only serves the black market. Simply put, the more variety in products available to consumers on the legal market, the easier it is to pull consumers away from the black market. Again, stamping out the black market, like the Liberals claim they have, depends on making the legal market more attractive, but that becomes nearly impossible when federal policy is wrapped in paternalistic nonsense.

The federal election is on the horizon, and the SNC-Lavalin scandal is back in full force. Fictional ad man Don Draper once said, “if you don’t like what people are saying about you, change the conversation.” This appears to be what Liberal party brass are trying to do with their braggadocious cannabis claims. The problem is that Canadians are smart enough to know when their government is telling half truths for the purpose of misdirection. This is exactly what is happening, and we can all see it.

David Clement is the North American Affairs Manager with the Consumer Choice Center.

Originally published here

Two representatives of the Consumer Choice Centre, a US-based NGO, travelled to Luxembourg in April to offer their advice on legislation.

One area of contention is whether to ban the use of cannabis in public, which risks discriminating against tenants and people of limited means. The officials recommended allowing use of the drug in specific public areas.

Read more here

“The data from Stats Can is troubling, because it shows that the legal market is getting less competitive over time,” said David Clement, the North American affairs manager at Consumer Choice Center. “Luckily there are some simple solutions that could be enacted to help the legal market compete when it comes to price. The federal government could quickly get rid of the minimum tax amount, and simply tax cannabis on its wholesale value. This would immediately allow for discount products to hit the shelves, which will put downward pressure on prices.”

In addition to changing the excise tax formula, Clement said the government could change production regulations that are holding back industry efficiency.

“Shifting production regulations to be in line with food-grade rules, as opposed to pharmaceutical-grade restrictions, would go a long way in terms of reducing costs, which are passed on to consumers through lower prices,” he said.

Read more here

“It’s time to re-evaluate the taxes on cannabis,” according to a Toronto-based North American consumer affairs group.

The Consumer Choice Center said the growing gap in price between legal cannabis and illegal pot shows that it’s time to re-evaluate cannabis taxes.

Earlier this week, Statistics Canada released data on the price differences between illegal and legal cannabis. It found that over the past three months, the price of a gram of cannabis bought illegally has fallen from $6.23 to $5.93 but over that same time, the average price of a gram of legally purchased cannabis rose from $10.21 to $10.65.

“The data from StatsCan is troubling, because it shows that the legal market is getting less competitive over time,” said David Clement, manager of the Consumer Choice Center.

He said there are some simple solutions that could be enacted to help the legal market compete when it comes to price. Clement said the federal government could get rid of the minimum tax amount, and simply tax cannabis on its wholesale value, which would immediately allow for discount products to hit the shelves and decrease prices. He added the government could also change production regulations to make the industry more dynamic. Clement said shifting production regulations to be in line with food-grade rules, as opposed to pharmaceutical-grade restrictions, would go a long way in terms of reducing costs, which are passed down to consumers through lower prices.

Read more here

“The taxes and fees create prices that are high out of the gate, and then a lack of competition prevents those prices from being slowly pushed down,” David Clement, the North American affairs manager for the Consumer Choice Center, told CBC Radio-Canadaat the time. “It costs half a billion [over five years] to enforce the rules and regulations in the Cannabis Act, so in order to generate the revenues to cover that, they’ve implemented fees and licenses on licensed producers.”

Read more here

The Ford government’s decision to hold a second lottery for retail cannabis store licences is drawing a mixed review from the Consumer Choice Centre.

The centre said it is pleased Ontario plans to open another 50 stores, on top of the 25 operating across the province now, but criticized the decision to maintain a cap on the number of stores.

North American Affairs Manager David Clement said the announcement is both good and bad news for Ontario consumers.

“It is great the government is moving to increase the number of storefronts, but the existing cap, and the prequalification criteria, miss the mark,” he wrote in a release. “We don’t see any justification for the cap to continue to exist when the province has stated that it is committed to uncapping the retail market in the long run.”

The centre said the confirmation of $250,000 in cash or the equivalent, a letter of credit for $50,000, and a secured retail space is “a huge barrier to entry, and significantly increases costs for retail operators. Those costs will ultimately end up being passed on to consumers.”

It pointed out that other businesses like bars, clubs, restaurants, corner stores, and grocery stores that sell alcohol and cigarettes do not face the same heavy burdens.

The centre believes the increased cost for consumers and the limit on locations to buy legal cannabis will drive users to the black market.

“A very simple solution would be to approve all applicants who already have retail space acquired, and do so without a cap on the number of stores — This would ensure that applicants are serious, without the heavy-handed financial requirements,” the statement said. “Doing so would drastically improve Ontario’s retail market for cannabis, which would significantly increase the likelihood of Ontario consumers purchasing cannabis legally.”

Read more here

Also likely to take a hit are consumers. The U.S.-headquartered Consumer Choice Center (CCC) argues the new licensing process will hurt consumers. “This move is a significant blow for Canada’s cannabis market, especially cannabis consumers nationwide,” David Clement, the CCC’s Toronto-based North American affairs manager, says in a statement.

“The process to qualify as a licensed producer is already incredibly rigid. These changes will simply make it harder for new producers to enter the market, which, ultimately, ends up hurting recreational consumers and medical patients,” Clement argues. “More red tape will translate into higher prices for consumers, and less product availability. Higher prices and poor access will encourage consumers to continue to purchase in the black market, which runs directly against the federal government’s stated goal for legalization.”