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Antitrust

Misinformed Jon Stewart Applauds FTC Chair Lina Khan

It’s not often that the head of a U.S. federal agency is given the red carpet treatment on Comedy Central, but for Jon Stewart, it’s to be expected.

Lina Khan, chair of the Federal Trade Commission (FTC), appeared on the revamped Daily Show featuring Stewart as host on Monday nights, to hype up the FTC’s work battling the “monopolies” of the current era. Khan was certainly in need of a pep rally, as even reporters at New York Magazine have taken note of her tumultuous tenure marked by mass resignations, continuous defeats in court and confused mission statement.

She championed efforts by the agency to scrutinize patents on medical inhalers, blocking ‘pharma bro’ Martin Shkreli from ever working again in pharmaceuticals and a tidal wave of lawsuits against Big Tech firms, namely Amazon, Meta and Apple.

Eager to add cases to the FTC’s docket, Stewart provided an anecdote about Apple allegedly blocking him from interviewing Khan on his now-defunct Apple podcast, The Problem With Jon Stewart.

Khan remained poised and professional in her response, but also revealed her ideology when it comes to modern business and competition.

“I think it just shows one of the dangers of what happens when you concentrate so much power and so much decision-making in a small number of companies,” she said.

The drawn-out interview reveals a contradiction in what the FTC is even supposed to do as a government agency. Is it about the consumer having choices and not being “bullied”? Or is the FTC just a bulwark against any and all corporate “bigness”?

To dissect her quote, there was no central decision to “concentrate” power or decision-making in Apple or any other tech company. Consumers voted to support these companies by buying their products and using their services to improve their lives. Because those companies now rake in billions and serve millions of customers, does that mean the FTC has to intervene?

The role of the FTC has never been to remedy concerns about higher prices, low wages or broader social ills. As stated in the eponymously named act signed by President Woodrow Wilson that created the agency in 1914, the FTC exists to prevent unfair competition and deception as it relates to commerce and to seek monetary redress when consumers are demonstrably harmed.

Stewart asks Khan to define monopolistic and oligopolist practices, and she downplays the traditional metric of “market share,” instead labeling “behavior” the most straightforward way to render judgment. That would explain her dismal win-loss ratio in both antitrust and mergers.

The FTC has struggled to demonstrate harm to the consumer under Lina Khan, because consumers are actually pretty pleased with the services she and Stewart loathe, like Amazon Prime. Khan is attempting to lead a revival of the Progressive Era antitrust movement, once spearheaded by former Supreme Court Justice Louis Brandeis, who long crusaded against the “curse of bigness” in America and sought more active policing of private enterprise by the federal government.

This “New Brandeis movement” includes academics and government advisors such as Tim Wu and Lina Khan herself, who was a leading anti-monopoly voice as a staffer at both the FTC and the House Judiciary Committee, as well as a fellow at Columbia Law School. Stewart and his old colleague John Oliver might be vying for membership cards as well. Their primary target is tech companies and their innovations, ranging from artificial intelligence to algorithms, and digital app stores.

Antitrust authorities are carving out new theories about why innovations by tech firms are harmful to consumers — even if it can’t be proven. As she did on The Daily Show, Lina Khan labels companies as monopolistic even after her accusatory lawsuits are defeated in court.

It’s telling that when Stewart asks Khan if she’s “had success: with her antitrust cases, she only cites the layup Martin Shkreli case instead of what she’s staked her tenure on, which is breaking up Amazon, Meta and Google.

No questions from Stewart about Khan’s failed cases such as blocking Meta from buying a VR workout app, or her bizarre effort to jam Microsoft’s purchase of the video game company Activision-Blizzard. Her lawyers were in court armed with flimsy arguments about consumer welfare related to access to the popular Call of Duty series, and what kind of in-game skins Microsoft could make exclusive to Xbox. Embarrassing defeats.

Every week, there are vast new breaches of personal data that put millions of consumers at risk and should be promptly investigated by the FTC and other federal agencies. There is plenty of deception used by online ad firms, crypto scams and other companies that harm consumers and lead them to pay more, lose privacy or even their identities. This is met with little action from Khan’s distracted, ideological FTC.

Instead, she’s laser-focused on consolidation. Why do we have fewer companies in certain sectors of the economy, whether it be in telecom, airlines or meat-packing, as mentioned by Khan?

Once you increase the compliance costs to do business in any given industry with heavy regulation, the result is less competition. Large firms are best positioned to comply because compliance is very, very expensive. The more you regulate, the fewer firms can compete.

Originally published here

The DOJ’s Antitrust Case Against Apple is an Attack on Consumer Preference

The war between the US federal government and Big Tech continues. The next chapter pits the Biden Department of Justice (DOJ) under Merrick Garland against Apple, wherein the DOJ has accusedAmerica’s most innovative consumer brand of sweeping antitrust violations. This allegation of anticompetitive conduct deserves intense scrutiny. Apple is a wildly successful consumer tech brand that inspires consumer loyalty like no other tech. So what’s the problem?

At the heart of the DOJ’s lawsuit is the claim that Apple has stifled competition by building barriers that prevent competitors from both entering the smartphone market and functioning on Apple’s platform. 

The Apple Watch is part of the DOJ’s case. They’ve argued that Apple doesn’t accommodate smartwatches from other providers to sync to iPhones and Macbooks. This is a strange line of attack. 

As I wrote in The Hill weeks before the case was unveiled:

“Imagine the classroom slacker making the case to the teacher that the straight-A student in the front of the class is being anti-competitive by not sharing their lecture notes with them. It’s one thing to maliciously penalize or seek to inconvenience consumers for having a mixed assortment of technology from Apple, LG, Samsung, Nokia and Google. It’s another thing entirely for the government to say that Apple has to design its products for Samsung to piggyback on and then offer to their loyal customers as a perk of not doing business with Apple. Investigators are spending taxpayer dollars to find out why the Apple Watch works more smoothly with the iPhone than with rival brands.”

It it not anticompetitive to not build products with your competitors in mind. It may limit the appeal of your product, your walled garden where each Apple device syncs nicely with another. That’s why I’ve said “Apple is a lifestyle brand.” This approach has made Apple very popular with consumers. 

One of the other key grievances outlined in the lawsuit is Apple’s control over its App Store, which critics argue gives the company an unfair advantage over rivals. However, what these critics fail to acknowledge is that Apple’s stringent App Store guidelines are designed to uphold the highest standards of quality and security for users.

An Apple user can feel comfortable and confident knowing that there is not malware and illicit apps on the App Store. It is more tightly controlled. That is to consumers benefits, though it may frustrate app developers, game makers and tech competitors. 

Apple’s ecosystem is not a nefarious scheme to lock users into its products but rather a testament to the company’s unwavering commitment to user privacy and data security. And make no mistake, the data security and privacy component of Apple’s brand has put them in an adversarial position with the Department of Justice and Homeland Security before. Are we supposed to believe this factor is not part of the DOJ’s motivation? 

Unlike other tech giants that have come under fire for their lax approach to privacy, Apple has consistently prioritized the protection of user data, even if it means sacrificing some degree of interoperability with third-party devices and services. This principled stance should be commended, not condemned, particularly in an era marked by rampant data breaches and privacy violations. Apple does good by consumers. 

In responding to the lawsuit, Apple pointed out that the DOJ’s actions threaten to undermine the company principles that have made its products synonymous with quality and innovation. At the Consumer Choice Center, we are inclined to agree. Consumers have ample market power to use other devices and mix and match as they please. There is more to this DOJ attack on Apple than meets the eye, and you can bet it has little to do with consumer welfare.

Originally published here

DOJ’s Apple “monopoly” lawsuit is an attack on consumer preference

Washington, D.C. – Today the DOJ unveiled its long-awaited antitrust lawsuit against Apple, alleging that Apple maintains an “illegal monopoly” over the smartphone industry.  

“This is a very extreme position being taken by Merrick Garland’s DOJ, said Stephen Kent, media director of the Consumer Choice Center, “The lawsuit claims that Apple throttles the use of third-party messaging apps despite ample evidence that millions of tech consumers have a wide range of choice for powerful messaging apps that rival the experience of iMessage.”

** Read Stephen Kent in The Hill on DOJ’s weak case against Apple **

The lawsuit also asserts that Apple limits the connectivity of certain competitor devices such as smartwatches, favoring Apple devices in their own ecosystem of technology. 

Kent continued, “DOJ is arguing that consumers are wrong to like Apple products and how they sync so nicely with one another. Apple is a fully integrated system of tech and lifestyle brand. For the government to say Apple must build technology to accommodate its competitors at the expense of their user experience, is a huge stretch for antitrust law. This reminds me of the FTC’s witch hunt against Microsoft & Activision/Blizzard, where the US government appeared to be working on behalf of Sony to stop a pro-consumer merger. Apple’s competitors should make products more consumers enjoy the way consumers enjoy Apple.” 

The Consumer Choice Center stands for consumers’ right to choose between products in a fair, competitive, and open market. It is unclear how the government’s case against Apple would unleash competition and innovation in the smartphone sector. 

** Read Yael Ossowski in The Hill on Apple’s “green bubble” text controversy **

If anything,” Stephen Kent concluded, “This case will simply lower the bar for smartphone tech and user experience in the US, rather than improving consumer access to technology. Let Apple be Apple.” 

The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Washington, D.C., Ottawa, Brussels, Geneva, and other hotspots of regulation and inform and activate consumers to fight for  Consumer Choice. Learn more at consumerchoicecenter.org

Faut-il détruire Amazon ?

La concurrence est le moteur de l’innovation pour les consommateurs. Est-ce légitime de vouloir la réglementer ?

Aux Etats-Unis, les régulateurs de l’Etat essaient de détruire le prétendu monopole d’Amazon – une inspiration aussi pour les Européens à Bruxelles. Mais à quel point Amazon représente-t-il un danger ?

Pour les consommateurs, les entités Amazon, Amazon Prime et Amazon Web Services (AWS) sont omniprésentes et synonymes. L’activité globale du groupe comprend la vente au détail en ligne, les magasins physiques, les services d’abonnement, les services de publicité, l’informatique en nuage, la logistique et les services de vendeurs tiers. Chaque composante soutient et sert les autres, ce qui se traduit par une efficacité incroyable, des coûts d’exploitation réduits et, par conséquent, des baisses de prix importantes pour les consommateurs.

Il n’est donc pas étonnant qu’Amazon jouisse d’une approbation et d’une confiance du public presque aussi élevées que celles de l’armée américaine, avec 72% d’opinions favorables, selon un sondage Harvard-Harris réalisé en 2021. Il s’agit d’une statistique étonnante compte tenu de la tendance générale à la méfiance des institutions, à notre époque.

La Commission fédérale du commerce (FTC) de Joe Biden estime que les consommateurs doivent prendre leur part du gâteau lorsqu’il s’agit de sacrifier les économies de temps et d’argent réalisées par Amazon. La vision de Mme Khan de ce qui constitue un monopole n’est pas celle que la plupart des gens, ou la loi, reconnaissent. Son cadre antitrust – dénoncé par l’ancien sénateur Orrin Hatch comme un « antitrust hipster » – considère les prix prédateurs, les escroqueries des consommateurs et le manque de concurrence comme une façon démodée de penser l’antitrust.

Tout cela est bien résumé dans un article de 2018 dans The Atlantic, où Lina Khan observe avec dédain les prix plus bas des avocats dans un Whole Foods appartenant à Amazon. Les consommateurs et leurs préférences révélées sont le problème que la FTC cherche réellement à résoudre dans son attaque à venir contre Amazon.

Pour la plupart des Américains, Amazon n’est plus seulement une entreprise ; elle fait partie du paysage dans lequel ils vivent. Des camionnettes Amazon sont présentes dans chaque quartier, et une boîte portant le logo Prime pourrait arriver sur le pas de votre porte d’une minute à l’autre. C’est ce qui arrive lorsque 200 millions de consommateurs dans le monde sont abonnés à un service qui leur facilite la vie.

Peut-être êtes-vous quelqu’un qui n’aime pas le monde que j’ai décrit ; peut-être voyez-vous l’omniprésence d’Amazon comme une dystopie. Vous avez le droit d’avoir cette opinion, mais ce n’est pas la raison d’être des régulateurs, que de se battre dans ces conditions.

Même si vous n’êtes pas un client fidèle d’Amazon, nous connaissons tous quelqu’un qui a trouvé un emploi dans l’entreprise, qui a acheté un meilleur téléviseur à un meilleur prix lors du Prime Day ou qui a utilisé les services d’AWS, lesquels alimentent des millions de sites web pour des entreprises dans le monde entier.

Certaines des pratiques d’Amazon peuvent sembler lourdes ou privilégiées aux yeux des régulateurs, mais elles ne constituent en rien un préjudice pour le consommateur – critère sur lequel se fonde la doctrine antitrust depuis un siècle. Il n’y a pas de cartels, pas de barons voleurs et pas d’accords secrets qui augmentent les prix pour les consommateurs. Au contraire, le système d’incitation d’Amazon pour les vendeurs de sa plateforme semble délibérément conçu pour répondre à l’ »obsession » du fondateur Jeff Bezos pour les consommateurs, comme il se décrit lui-même.

Toute cette notion de monopole Amazon est aussi à analyser. Le commerce électronique d’Amazon représente moins de 40% de la part de marché du commerce électronique, et étant donné que le commerce électronique ne représente que 15% de l’ensemble du commerce de détail aux Etats-Unis, cela fait d’Amazon un curieux monopoleur avec une part de marché remarquable de… 6%. Ou prenez Prime Video, qui a représenté la concurrence du câble, soit seulement 7% de l’ensemble de la consommation de télévision.

Il est vrai que le monde se déplace en ligne – le commerce électronique et la diffusion en continu vont tous deux connaître une croissance considérable au cours des prochaines années.

Cependant, à mesure que les services se déplacent en ligne, le terrain va devenir plus encombré. Dans les services de diffusion streaming, les chaînes de télévision optent de plus en plus pour le contenu en ligne sur un modèle d’abonnement et sont susceptibles de créer des alliances pour gagner des parts de marché. Prenons l’exemple de Disney, dont l’abonnement Disney+ regroupe le sport avec ESPN et les documentaires avec National Geographic – deux services qui s’adaptent à une présence en ligne.

Dans le monde des affaires, il s’agit souvent d’être le premier, mais être le premier ne garantit pas un modèle d’entreprise performant pour l’éternité. Le premier smartphone a été commercialisé par IBM, le premier ordinateur portable par Toshiba. La première plateforme de médias sociaux à succès MySpace a longtemps été considérée comme une sorte de monopole naturel.

Les consommateurs peuvent choisir de ne pas utiliser les services d’Amazon ; en fait, pour beaucoup, c’est une question de principe que de faire leurs achats chez des concurrents de petite taille, comme c’est leur droit. Ce qui semble étrange, c’est que les Etats cherchent à s’approprier la réussite d’Amazon au seul motif que ses concurrents n’ont pas été assez rapides pour s’adapter.

Il suffit de comparer le mode de fonctionnement d’Amazon à celui d’autres marchés pour s’apercevoir qu’il est réalisable. Dans des pays comme les Pays-Bas ou la Turquie, où le commerce électronique d’Amazon est un nouveau venu, les plateformes locales ont la mainmise.

L’offre groupée de services d’Amazon n’est pas unique, il s’agit en fait d’une version plutôt légère de ce que l’on peut observer à l’échelle internationale. Il reste à voir si Amazon Prime peut atteindre ce niveau de fournisseur de services complets, mais même si c’était le cas, il est très probable que Walmart ou Target auront également développé leurs propres offres groupées concurrentes, ou que les concurrents étrangers deviendront plus forts sur le marché américain.

En fait, la concurrence est le moteur de l’innovation pour les consommateurs, alors au lieu d’essayer de la réglementer, laissons les concurrents se battre en eux.

Originally published here

‘Bidenomics’ and antitrust crusades aren’t working for consumers

Halloween is still two weeks out, and everywhere you look, there’s a holiday sale. Black Friday feels almost irrelevant against the backdrop of yet another Prime Big Deal Day , where new discounts are being released “as often as every five minutes” throughout the online shopping event. Target, Walmart, Best Buy, and Costco have all gotten in on the consumer bargains this month. Is this what President Joe Biden’s Federal Trade Commission is trying to protect consumers from with its sprawling antitrust lawsuit against Amazon?

Because if discounts are indeed going to hit “record highs” this holiday season for toys, electronics, and apparel, as reported by Forbes, I don’t want to be saved.

FTC Chairwoman Lina Khan already knows that Amazon is largely enjoyed by the American public, admitting as much in her 2017 essay, “Amazon’s Antitrust Paradox.” Khan is no longer a student at Yale and is now sitting atop America’s most powerful consumer-focused government agency, but nothing appears to have changed about Khan’s understanding of Amazon’s appeal.

Consumers like Amazon and the value of their Prime membership; Khan just thinks they shouldn’t. Extraordinarily large companies have a tendency to adopt anti-competitive practices that fleece the consumer while lowering the quality of goods and services.

Amazon is, in fact, a very large company, but with many subdivisions working in tandem ultimately to lower prices and delivery times for consumers, especially Prime members. Buried in the FTC’s complaint against Amazon is a reminder that its real target is membership models in general.

Do you feel coerced into doing your holiday shopping on Amazon? I don’t. Turns out, I can’t afford to go downtown and “shop local” while those businesses also suffer through economic factors driving up their already high prices.

From the FTC’s perspective, this dynamic is evidence of Amazon’s malevolent effect on the economy. Amazon, so it claims, is suppressing the potential of small businesses in a market of big box retailers racing with them to the lowest possible price.

I have a 13th birthday party, a baby shower, Thanksgiving, and Christmas to pay for in the next 60 days, and I’m not sure how to pull it off. Sound familiar?

Consumers are living in the same economy as small business owners and Amazon employees. Record-high inflation and fast-rising credit interest rates are crushing the aspirations of Americans looking ahead to the holiday season. Family budgets are razor thin, monthly savings are being depleted by higher fuel, grocery, and utility costs, and as a result, consumer spending habits are changing.

The usual December splurge on Christmas gifts isn’t possible in this period of inflation. Instead, shoppers are spreading out their purchases over several months, with a reported48% of young shoppers (ages 18-29) saying they’re not waiting around for the Black Friday tradition.

Amazon, Costco, and Walmart take notice of these trends, and consumers end up the winners with repeated opportunities to save on TVs, laptops, appliances, and other assorted gadgets.

It’s quite the position for the Biden administration to take, continuing to spend the country into an inflationary spiral all while backing the FTC’s war on American companies meeting consumers where they’re at financially.

As put in the pages of The Economist, “The main effect of the president’s economic policies has been to boost prices.” Is that what Biden means when he whispers , “Bidenomics is working”?

It would be a welcome change for the administration to demonstrate some shared interest with everyday Americans and consumers heading into the holidays. If you take “Bidenomics” and the FTC’s broad antitrust campaign as two parts of the same whole, you might conclude that a war isn’t being waged on Amazon and big box retailers, but on you.

Originally published here

Lina Khan’s Anti-Progress Paradox

Federal Trade Commission Chair Lina Khan has it out for Amazon, and it is a fight she’s been preparing for since grad school. Six years ago, in 2017, Khan amassed attention with the publication of her academic article criticizing Amazon’s eCommerce dominance. Khan was 29 years old, just a year older than Amazon is today.

Thanks in part to the notoriety Khan achieved from that publication, the Biden Administration appointed her to the FTC, and she has been eager to put Amazon in the hot seat ever since.

Khan’s article, “Amazon’s Antitrust Paradox” featured in The Yale Law Journal, notes how Amazon’s “sheer scale and breadth…may pose hazards” to our economic system and “the potential social costs of Amazon’s dominance” is worrisome. However, just one page prior to these assertions, Khan notes how customers “universally seem to love the company” and that “close to half of all online buyers go directly to Amazon first to search for products.” 

Khan’s article, and the attention it received, signals a scary level of evasion within our culture. There is a strong desire to bash big business and vilify the success of billionaires, yet much of their wealth was derived through the power of our own pocketbooks. Our Starbucks coffee, use of smartphone capabilities, and online shopping sprees weren’t brought on by force — they were choices. And to a large extent, we are better off because of them.

This is not to say that marketers haven’t improved their ability to appeal to our interests, incentivize our purchase decisions, and persuade us with readily available buy-it-now buttons. But being coaxed is not the same as being coerced.

Over 200 million people across the globe have opted to use Prime, and even government agencies (too many in the US to name) have readily signed on for Amazon Web Services (AWS). The launch of AWS in 2006 has been a huge benefit to organizations of all shapes and sizes, and the sheer scope of offerings that Amazon has developed over time for helping small businesses is truly remarkable. 

Currently, more than 60 percent of sales in Amazon’s stores are derived from small and medium-sized businesses, and Amazon has gone to great lengths to incentivize various forms of entrepreneurship.

Amazon offers educational assistance to those looking to leverage its platform through programs like Seller University and Small Business Academy, and it enables sellers to differentiate and appeal to consumers according to what region they are in or communities they represent.

The value derived from using Amazon’s logistics and promotional strategies is undeniable given that it has resulted in the creation of entire agencies whose sole purpose is to help other firms maximize their use of Amazon. 

Indeed, despite the FTC’s aversion to Bezos’s business, Amazon is an American brand to be proud of. Over the years, it has earned many awards and accolades for its customer-centric approach and Amazon is often referenced in business courses to reiterate best practices for business growth.

People love the Amazon brand – so much so that it was ranked higher than the US military in the Harvard CAPs Harris Poll and achieved top positions in both the Morning Consult list and the Axios Harris Poll for its favorable status and reputation. And yet, little appreciation is granted by Khan or her FTC colleagues for how Amazon improves efficiencies for small and medium-sized businesses or caters to customers who may have limited means

If Amazon can be sued by the FTC for the success it has achieved in catering to customers and enabling the sales of third-party sellers, what chance does a small business have for crafting its own strategies and having autonomy over its own operations and distribution networks? Industrial liberty is being hampered by government power more than it is via corporate power, and all members of the business community should be concerned about this fact. 

A society can’t progress when an economic system is subject to bureaucratic bullying or when the dynamics of market mechanisms are distorted by political pressures. 

Antitrust laws, as being applied by Lina Khan, are truly anti-progress.

Originally published here

FTC Goes After Amazon

Amazon is the target of a high-profile, high-stakes lawsuit, brought by the U.S. government through the Federal Trade Commission. Attorney generals from 17 states joined the legal action, contending that the retail behemoth is using unfair strategies in both its online supermarket market for shoppers and its market for online marketplace services purchased by sellers.

“Our complaint lays out how Amazon has used a set of punitive and coercive tactics to unlawfully maintain its monopolies,” explained FTC Chair Lina M. Khan. “The complaint sets forth detailed allegations noting how Amazon is now exploiting its monopoly power to enrich itself while raising prices and degrading service for the tens of millions of American families who shop on its platform and the hundreds of thousands of businesses that rely on Amazon to reach them. Today’s lawsuit seeks to hold Amazon to account for these monopolistic practices and restore the lost promise of free and fair competition.”

In the filing, the FTC and state attorneys general argue that other retailers and suppliers are excluded from competing with Amazon through its practices related to pricing, product selection and other business aspects. The lawsuit also calls out Amazon’s Prime service, alleging that the company conditions sellers to obtain Prime eligibility for their products using the company’s “costly” fulfillment arrangements.

Read the full text here

Consumer Choice Center rejects the DOJ’s politicized attack on Google

Google is about to fight the first serious antitrust battle of the 21st century. Beginning this week, the Department of Justice (DOJ) will argue in federal court that Google engaged in anticompetitive practices to maintain its status as the most popular search engine in the world. 

The claim, being put before Obama appointee Judge Amit P. Mehta, is that Google wrongfully entered into exclusivity agreements with smartphone manufacturers, including Apple and Samsung, to preinstall its search engine as the default option on their device web browsers. 

Stephen Kent, Media Director for the Consumer Choice Center, an international consumer advocacy group based in Washington, D.C., said of the DOJ’s case, “Antitrust cases like this are predicated on the false assumption that consumers have been duped into using a product, even when that product is broadly accepted as the gold standard for its industry. This is a waste of time for our court system.” 

The lawsuit was originally brought in October 2020 by then-Attorney General Bill Barr, during the final months of the Trump administration. The suit contends that Google has illegally kept the public from easy access to Microsoft’s Bing, Mozilla, and DuckDuckGo for online searches. If Judge Mehta agrees, Google could be forced to restructure. 

Default search engine deals are commonplace in the development of web browsers. Consumers enjoy ready-to-use products and expect a quality experience. That’s why Mozilla canceled its deal with Yahoo in 2017 for a default search arrangement, reinstating Google Search. So many consumers were switching manually, Mozilla responded in an effort to protect their own brand.

The Consumer Choice Center stands against this politicized attack by the Department of Justice on Google. Mobile device manufacturers want consumers to have a top-notch experience when using their product, and presetting Google as the search engine is within their right. “I’ve used DuckDuckGo on my iPhone now for several years, and even now it takes just four clicks to switch back to Google, Bing or Yahoo,” Kent continued, “This suit is about distracting Google from its core business, bogging them down to prevent further growth, and making an example of a major tech company for political points at a time of bipartisan skepticism of the tech sector. This does nothing to improve consumer welfare, and will harm future innovation that consumers demand.”

FTC prepares to take on Amazon

The Federal Trade Commission is reportedly considering action against Amazon amid concerns it has grown into a monopoly. Stephen Kent of the Consumer Choice Center joins Jim on “The Final 5” to explain why he thinks it’s a losing proposition of FTC chair Lina Khan.

Watch the interview here

Split up Amazon, Prime and AWS? If Biden’s FTC breaks up Bezos’ company, consumers lose.

FTC and Lina Khan think consumers need to take one for the team when it comes to sacrificing their savings, in both time and money, that Amazon creates.

Lina Khan is not tired of losing. Fresh off her latest defeat in court in pursuit of antitrust enforcement against Microsoft, President Joe Biden’s Federal Trade Commission chair is reportedly ready to launch the fight of her career to break up Amazon.

Since Khan began work in 2021, the FTC has put Amazon on constant defense, but it has all been a prelude to her goal of forcing the company to split. 

To consumers, the entities of Amazon, Amazon Prime and Amazon Web Services are ubiquitous and synonymous. The overall business includes online retail, physical stores, subscription services, advertising services, cloud computing, logistics and third-party seller services. Each component supports and serves the others, resulting in incredible efficiency, lower operating costs and, in turn, steep price cuts for consumers. 

It’s no wonder that Amazon enjoys almost as high of public approval and trust asthe U.S. military, 72% favorable according to a 2021 Harvard-Harris poll. That’s a shocking statistic given the broader trend of institutional distrust in this era. 

Biden’s FTC thinks consumers need to take one for the team when it comes to sacrificing their savings, in both time and money, that Amazon creates.

Khan’s vision of what constitutes a monopoly is not what most people, or the law, recognize. Her antitrust framework, denounced by former Sen. Orrin Hatch, R-Utah, as “hipster antitrust,” considers predatory pricing, consumer rip-offs and a lack of competition as an old-fashioned way to think about antitrust.

It’s all well summarized in a 2018 profile in The Atlantic, where Lina Khan observes with disdain the lower avocado prices in an Amazon-owned Whole Foods. Consumers and their revealed preferences are the problem the FTC really seeks to solve in their coming attack on Amazon. 

Amazon has become a part of the American landscape

To most Americans, Amazon is no longer just a company; it’s part of the scenery where they reside. Amazon vans are in each neighborhood, and a box emblazoned with the Prime logo could be due on your own doorstep any minute now. This is what happens when you have 200 million consumers worldwide signed up for a service that makes their lives easier. 

Maybe you’re someone who resents the world that I’ve described; maybe you see Amazon’s omnipresence as dystopian. You’re entitled to that opinion, but fighting on those terms is not what the FTC was created to do.

The FTC of today is engaged in a war on “the curse of bigness,” a sentiment expressed by Supreme Court Justice Louis Brandeis in 1934, and it is true that Amazon’s business is very big.

Even if you’re not a loyal Amazon customer, though, we all know someone who has found work with the company, upgraded to a better TV at a better price on Prime Day, or used Amazon’s web services that power millions of websites for businesses worldwide. 

Khan’s lawyers at the FTC say Amazon “forces” merchants to use its distribution services and requires them to lower their prices to benefit from a coveted spot within the Amazon marketplace. They’ll have to prove it and prove that merchants have no other avenue by which to do business if not for Amazon’s terms. 

Some of Amazon’s practices may appear heavy-handed or self-preferential to regulators, but they don’t constitute anything remotely close to consumer harm, the rubric by which antitrust doctrine has been followed for a century. There are no cartels, no robber barons and no secret deals that raise prices for consumers. If anything, Amazon’s incentive system for vendors on its platform seems purposefully designed to deliver on founder Jeff Bezos’ self-described “obsession” with consumers. 

We’re all the winners here. Why can’t Khan and the FTC let it go? 

Federal Trade Commission should focus on Amazon’s real problems, not its popularity with consumers

Let’s give her agency some credit, however, as there are relevant and concerning issues that the FTC has addressed in cases where Amazon has been in the wrong.

Fake reviews pollute the online commerce platform and deceive consumers into buying things they wouldn’t otherwise buy. The FTC is taking worthwhile action there.

Ring, Amazon’s home security doorbell product, has supplied police departmentswith countless hours of neighborhood surveillance footage, raising important privacy concerns for consumers and unwitting neighbors. 

But rather than focusing solely on how consumers are harmed by specific bad practices, the FTC is overstepping its mandate. It’s part of a broader case against Amazon, with the goal of disassembling the company and its services so many of us enjoy. 

That’s because for Khan the FTC exists to fight “the curse of bigness,” and only sometimes will that overlap with consumer interest – as was the case with her failed bid to block Microsoft from acquiring Activision-Blizzard. 

American consumers deserve a free economy with robust competition, plentiful choices and services that add value to their lives.

If Khan and her fellow commissioners were mindful – rather than disdainful – of the choices that consumers willingly make, they’d focus on bad actors instead of such a trusted brand doing right by its customers. 

Originally published here

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