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Choice in Fashion

Fashion consumers and producers have been under continuous pressure to stop using animal-derived materials on the grounds that those are hazardous to the environment and unsustainable. While the Consumer Choice Center values animal rights, animal welfare, and protection of the environment as such, this campaign also seeks to debunk some of the myths used by animal-rights groups to cloud the judgments of consumers.

Various certification programmes, as well as laws and regulations existing at all levels, ensure that the production of animal-derived materials adheres to environmental and sustainability standards and enhances animal welfare. It is in the best interest of these businesses to assure their customers that those standards are respected.

Many independent certification programmes have been launched to keep the animal-based production in check and make sure to single out the black sheep.

The animal-based goods sector supports millions of jobs around the world, including many indigenous populations, skilled craftspeople etc. Trade incentivises these indigenous and local communities that live with wildlife to undertake conservation. The use of animal-derived materials plays a vital role in fostering animal conservation.

More and more innovations already allow consumers to switch to animal-free food products and fashion items. At the same time, a trend of emotionally charged campaigns that misinform consumers about animal welfare in developed countries has been on the rise. With alternatives at hand, there is no reason to stigmatise against the use of real fur in fashion choice.

For instance, animal-rights groups, such as PETA, have been vocal in targeting brands using high-profile publicity stunts and in nudging consumers to stop buying animal-derived materials. Such campaigns are emotive – which is why the Consumer Choice Center aims to challenge the claims these campaigners make, by using an evidence-based approach.

In the coming weeks and months, we will gather more information and arguments for choice in fashion on this page. Watch out for the Consumer Choice Center’s analysts chipping in the debate.

STANDARDS & CERTIFICATION PROGRAMMES

Media Hits

Veganistische of dierlijke mode: Wat is duurzamer?

Veganistische mode is in. Een indicatie hiervan is de eerste Vegan Fashion Week, die in februari in Los Angeles in première ging. Maar door de toenemende populariteit van de trend neemt ook het aantal critici toe die dierenrechtenactivisten juist ervan beschuldigen niet duurzaam genoeg te zijn. De “mythes” van veganistische...

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DEBATE: London Fashion Week is drawing to a close, but does fast fashion stand up to ethical scrutiny?

Bill Wirtz, senior policy analyst at the Consumer Choice Center, says YES. Every few weeks, there is a new environmentalist quest to ban something that consumers like. While activists in the UK are protesting “fast fashion”, their German counterparts are shouting about SUVs,in the hope that a week of...

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Warum Kunstpelze eine Gefahr für das Weltklima sind

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Libertà di scelta anche nella moda

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There’s something sinister about the vegan fashion industry

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Counterproductive bans will hinder, not help, the rise of vegan clothing

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Vegan vs animal-based fashion: which one is more sustainable?

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Почему запрет натурального меха – не выход

Вместо полного запрета на использование натурального меха гораздо важнее обеспечить эффективный контроль за стандартами его производства (укр.) Сьомого лютого у Верховній Раді зареєстрували законопроект про заборону хутрового виробництва. Заборона має набрати чинності з 1 січня 2025 року, а до цього моменту будуть встановлені нові вимоги до утримання тварин. Стандартно, одним з ключових аргументів на підтримку […]

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First fur, now wool?

The war on animal products is bad for conservation and bad for the poor. Whether it is silk, cashmere, leather or fur, animal-derived fashion products are increasingly coming under fire from activist groups. Campaigns to ban fur have transformed into a broader movement against all animal-derived products. The animal-rights organisation, PETA (People for the Ethical […]

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König Karl polarisiert auch nach seinem Tod

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Los Angeles receives the BAN Award for outlawing animal fur

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Debunking animal-derived material myths

A LEADING consumer group has hit back against animal rights activists who have been encouraging consumers to stop using animal-derived materials, on the grounds that they are hazardous to the environment. Last Thursday, the Consumer Choice Center launched a campaign titled #ChoiceInFashion – which seeks to inform consumers about animal-derived materials used for fashion and […]

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Vegane Mode am Pranger: Dämonisierung tierischer Produkte soll aufhören

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Let consumers make informed choices about fur

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